Nowadays, everyone is watching digital videos on their smartphones, tablets, and personal computers. That means there’s now an enormous market of video advertising trends available for retailers. Advertising is only becoming more and more aggressive, as the number of viewers continues to skyrocket on social media sites and blogs.
Last year, Cowen Group published data displaying how much video marketing has grown. American businesses spent almost $10 billion on digital video advertising last year alone. That number is expected to jump to approximately $28 billion in the next 3 years thanks to smartphone users.
Of course, nobody will be surprised to learn that YouTube is predicted to be the Number One source of video advertising in the next 11 months or so. However, Facebook, Twitter, Snapchat, Instagram and other social media websites will become more popular for consumers, making a significant dent in YouTube’s reign. Businesses also must realize that the videos should be dependent on audio, as many viewers have their devices muted.
A quarter of all video advertising dollars is directed towards mobile phones. In fact, potential buyers currently watch more advertisements on their phones than listen to music. These consumers are also more focused on their smartphones than other devices, such as television or radio. Industry giants, like Google, have made it easier for both companies and consumers to see ads, as well as share them.
Video advertising all over the internet isn’t just growing in numbers, it is getting more technologically advanced. After all, web surfers are looking to get their news delivered as quickly as possible. Appealing videos posted beside engaging content only increases viewership.
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