search engine optimization
GeneralGetting StartedHelpful TipsOnline MarketingOrganic Ranking

What You Need to Know About Organic Ranking

Nobody says that search engine optimization is easy. In fact, Organic Ranking is quite the opposite, as Google’s algorithms change every few minutes. But as long as you know the right techniques for a long-term strategy, you can rely on Organic Ranking to gain exposure, as well as profits.

To start, you must understand that there are no shortcuts to a quick and successful Organic Ranking campaign. An effective search engine optimization campaign takes plenty of energy and resources, along with months to see a difference. If you are looking for a fast way for consumers to see your business with an effective digital marketing campaign, rely on pay per click.

People must realize that Organic Ranking is complicated. People in the business are usually familiar with keyword content, tags, and descriptions. However, there is much more to it, such as filtering your keywords, semantic markups, and off-page search engine optimization. These factors should never be ignored. Google considers them in your business’s ranking. That is why it is essential to possess a high-quality business website with respectable links to and from your site. In other words, link to Wikipedia and the New York Times, rather than Joe’s Subs and your nephew’s Twitter account. Doing so gives your website authority in the eyes of readers, as well as search engines.

When it comes to writing and posting on your pages and blogs, you must create quality content without sacrificing your Organic Ranking keywords. Rather than simply the main word, Google now recognizes words’ meanings, synonyms, and variations. Doing so prevents a child searching for a “heavy metal magazine” about music in an online bookstore from finding a medal magazine about military battles simply because of a small typo. Remember, content is king in the world of internet marketing.

Even keywords have grown more complex in search engine optimization. When choosing what words you want to rank for, think of what your customers will be searching. Do a little research to see what terms are the most common. For example, does “exterminator in Palm Beach County” get searched more often than “Boca Raton exterminator?” Then you need to think about how much competition you will have to deal with for those keywords. “Italian dinner on Las Olas” will certainly be less competitive than “Fort Lauderdale restaurant.” Also, think about synonyms that people may use to find that very same Italian restaurant in Fort Lauderdale, such as “South Florida,” “Broward County,” “Downtown,” “diner,” “grill,” and “eatery.” Will it be worth it to try to rank for these terms? Google Analytics may answer the question, as well as personal experience. Just don’t blow through your entire budget testing the waters.

Last, but certainly not least, you must be mindful of how many keywords are used on your business webpage. Considering how competitive keywords are to search engine optimization, you should use it with a few other words. For example, rather than “shoes,” focus your keyword phrase on “women’s shoes in Coral Springs.”

As long as you use the latest and greatest techniques in your Organic Ranking campaign, it is possible for your business to land on the first page of Google.

There is no question that one of the best digital marketing campaigns available these days is search engine optimization. Get in touch with Icon Website Design today to create and execute a spectacular Organic Ranking campaign for your business. Call Icon Website Design today at 800-558-1017.

Learn Search Engine Optimization

Online Marketing for General Contractors
GeneralGetting StartedHelpful TipsNews & EventsOnline MarketingOrganic Ranking

Online Marketing for General Contractors

Making a living as a general contractor takes a certain skillset and experience. Of course, possessing this knowledge doesn’t have anything to do with digital marketing. Regardless, just about every business out there these days needs to utilize the internet to gain exposure. The web helps them keep in constant contact with the public and retain current clients. Fortunately for countless men and women out there, Icon Website Design offers the best online marketing for general contractors.

To begin, Icon Website Design offers top notch content marketing for general contractors. We can supply your business with fresh writing that will generate multiple leads from prospects almost immediately after we post our work. Engaging content that we offer includes creative copy from our well educated and highly experienced copywriters. One of these journalists can create a consumer awareness guide for your business. The original content can be used on multiple construction blogs, demonstrating your expertise to convince readers to trust you with their contracting decisions.

Your online marketing should also include graphics, such as eye-catching photography. For instance, a prospective client would appreciate before and after photos of a general contractor’s previous work. A potential client may think twice if a general contractor doesn’t have professional photography on his or her website, as well as links to social media pages, like Facebook, Twitter, and Instagram. These popular sites are crucial when it comes to sharing customer feedback for general contractors’ reputation management.

Posting educational and entertaining videos on your website and social media sites is a fantastic way to stay a step ahead of the competition. Also, sharing case studies on your web pages gives your content validity by telling informative stories about your previous work. Doing so generates leads for general contractors by allowing prospective clients to see how you approach different projects and the outcome you deliver. At the same time, do not be afraid to reach out to clients with email marketing for general contractors. It is a fantastic method of attracting new eyes, while reminding previous clients that you are still on top of the general contracting game.

Another marvelous way to attract new business is to take advantage of pay per click for general contractors. You just need to know what you are doing buying pay per click ads, like Google AdWords. If not, you can spend a fortune and get zero return for your money. The online marketing specialists at Icon Website Design know that you must be specific in the descriptions for your PPC management for general contractors. If you concentrate on luxury condominiums in retirement communities, you should say exactly that in your ads. Or else you’ll be spending your hard-earned dollars marketing to families of five, along with college kids looking for inexpensive housing.

Search engine optimization for general contractors is also vital in today’s world. If your business isn’t on the first page of Google’s search results, potential customers won’t know you exist. Your business website should rely on Organic Ranking for general contractors to attract search engines with the best keywords. But be careful, as the top-ranking keywords are always changing. Nowadays, an Organic Ranking-friendly website is required for search engines. And if visitors don’t request a quote from your website right away, remarketing for general contractors may do the trick by reminding them you are still out there.

Online Marketing for General Contractors

There is no question that the best digital marketing available for general contractors can make the difference between starving and a highly successful career. Call Icon Website Design today to learn how much we can do for you, 800-558-1017.

Website Design for General Contractors
GeneralGetting StartedHelpful TipsMobile Website DesignsOrganic RankingResponsive WebsitesWebsite Design

Website Design for General Contractors

When it comes to websites for general contractors’ companies, many of them are similar. That means they are all making the same mistakes when it comes to their general contractors’ website design services. Here at Icon Website Design, we know that building a customized general contractors’ website should lead to a high search engine ranking, as well as inbound calls that result in sales. No one said our job is easy.

At Icon Website Design, we create websites for general contractors that consider the user experience, as well as search engines. While we rely on Organic Ranking to attract readers, the pages we build keep them engaged. The pages never possess spam-like material, like keyword stuffing. At the same time, consumers are entertained with our content and graphics.

Icon Website Design knows that a high-quality general contractors’ website design always makes it easy to locate a business’s phone number and contact form. We recommend you have the information as a large part of your header. If people have to scroll around or search for a Contact Us page, they will quickly become impatient. It may be even easier to click the back button and read the next business website’s page listed on Google. The end result is you won’t get contacted and that’s more business going out the window.

If you do add a blog to your custom general contractors’ design, utilize it. The writing should be top-quality and updated on a regular basis, at least once a week. The last thing you want to do is steal content from another general contractor’s website. Doing so will only hurt your search engine ranking, along with readers’ perspective of your professionalism. There may even be legal ramifications for copying and pasting another general contractor’s content. Also, be sure to respond quickly whenever a person leaves a comment on your blog. If the feedback is positive, be sure to thank the person. When negative feedback is left, be sure to address the problem. Try to fix any issues and prevent them popping up again in the future. If done correctly, your website design services for general contractors’ blog will drive organic traffic to your business.

It is crucial to stay up to date with the latest and greatest digital techniques. For instance, a majority of consumers searching the internet now use their smartphones. That means you should have a custom general contractor’s mobile website. Your business should also take advantage of social media plugins. Of course, only put them on your page if you are going to update your social media pages on a regular basis, not unlike your blogs. As long as you take advantage of feeds, such as Facebook, Twitter, and Instagram, you can create an enormous following of return and potential customers. Just refrain from any political posts, as well as personal family photos. Regardless of how cute the clown was, most folks looking for general contractors don’t care to see your niece’s 7th birthday party.

When drafting your Contact Us form, do not ask for too much. Keep it simple with phone numbers and email addresses. Otherwise, folks will quickly exit your page if asked for their addresses, ages, and annual incomes. When the lead comes in, call them right away. Again, it won’t take them long to call the next general contractor listed on their search engines.

Website Design for General Contractors

You can depend on Icon Website Design. We build responsive web designs for general contractors that go beyond consumers’ expectations. Call Icon Website Design today to learn more, 800-558-1017.

Websites for Roofers (1)
GeneralGetting StartedHelpful TipsMobile Website DesignsOrganic RankingResponsive WebsitesWebsite Design

Website Design for Roofers

On today’s market, creating and maintaining a strong presence on the internet is imperative to any roofing company. Across the nation, roofers are competing online for your business. That is why it is vital to possess a customized roofing website that not only entices readers, but attracts search engines at the same time.

Let’s say a home or business owner is having a problem with his or her roof, such as a crack or a leak, he or she is going to search Google for a local roofer. Let Icon Website Design make sure your website for roofing appears on the first page of their search engine’s results.

Our professional team understands that you are busy with the day to day operations of your roofing company. That is why our digital specialists are here to help you expand your reach, as well as stand apart from your competition. We build responsive web designs for roofing and our highly experienced team will gain you all the exposure you’ll even need to be successful.

With Icon Website Design, you will get the best roofing website design that includes:

  • The latest and greatest digital strategies for custom roofing design
  • A comparison to what is working on competing websites for roofing
  • Custom roofing website design services and marketing campaigns
  • Targeted traffic based on content and website design services for roofing
  • A reliable team of professionals working to ensure your complete satisfaction


In order to create a fantastic business website that is not only beautiful, but performs at top speed and draws business, Icon Website Design will start by analyzing your existing site. We will put ourselves in your potential customers’ shoes and scrutinize the whole experience. How easy was it to find your website on Google? Is the content well-crafted and are the photos visually pleasing? What specific roofing services do you provide and was it difficult to locate your phone number? By the time the creative developers at Icon Website Design are through improving your roofing company’s website, it will possess informative content, relevant pictures and modern design that is easy to navigate through.

After creating top-notch content, appealing graphics and a high-speed website that will attract your targeted readers, Icon Website Design will focus on digital marketing tools, like your custom roofing mobile website, pay per click (PPC) campaign and search engine optimization (Organic Ranking) tactics.

When creating websites for roofing companies, there is a variety of factors to consider for your online marketing campaign. After all, search engines are growing more advanced on a daily basis. That is why your content must include the right keywords and keyword phrases to get picked up by search engines. However, you cannot overdo it. Search engines will quickly penalize your site for “keyword stuffing.” At the same time, all your content must be relevant to your roofing business. Does your site utilize relevant links? Doing so is necessary these days to strengthen your site’s search engine ranking.

Like it or not, social media is a dominant force in today’s business world. Thousands of local consumers are reading their news feeds that change every second. That is why it is so important to create a social media presence to share your updates, photos, and informative blogs. You can become friends with current and potential roofing customers and keep them in the loop of any current news or specials. Let your friends and followers share their roofing stories and pictures on your social media sites, such as Facebook and LinkedIn. Then they will share it with their friends, earning you more exposure at no cost. Call Icon Website Design today to learn more, 800-558-1017.

Websites for Roofers

Website Design for Roofers
GeneralGetting StartedMobile Website DesignsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Online Marketing for Roofers

Does your roofing company have a respectable digital presence? In today’s modern age of internet marketing, you need internet exposure to reach potential customers. Roofers should think of their business web pages as brochures for shoppers to get a quick look at what they offer. People see photos, read stories and find general contact information. Nowadays, websites for roofers are an online selling tool that cost a fraction of television and radio ads.

When you need a customized roofing website, Icon Website Design is the experienced team of specialists that you want. Not only do we build responsive web designs for roofers looking to rank on the first page of Google, but our website design services for roofing sites are gorgeous. Whether you simply need an update to your current business web pages or need us to create a custom roofing web design from scratch, we’ve got you covered.

  • Website for Roofing Companies – Does your business’s website lack online appeal? No worries. For years, Icon Website Design has been developing beautiful sites that attract search engines, as well as consumers’ eyes to generate leads for roofing companies around the nation.
  • Custom Roofing Mobile Websites – These days, people search the web from the palms of their hands more than they do on their desktop computers. It is crucial that a person can read your text from his or her smartphone or tablet. Your phone number must be easy to locate at the top of the screen. That is why it is critical for your roofing business website to be mobile-friendly. Otherwise, you are missing out on countless leads.
  • Roofers Creative Website Content – Any roofing business’s website should sell readers. That is why you need quality writing to compel visitors with your best pitch. After all, that is what will convince them to pick up that phone to call your roofing company. Icon Website Design’s professional writing team has many years of experience creating Organic Ranking copy in home service industries that entices both readers and search engines.
  • Roofers Pay Per Click (PPC) – Icon Website Design uses PPC, such as Google AdWords, because it works for exposing your roofing company to your targeted audience. The internet marketing model used on search engines, advertising networks and content websites, such as blogs, requires advertisers pay a set amount when a user clicks on an ad. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.
  • Social Media Marketing for Roofers – Icon Website Design can set up and promote all your social media, including Facebook, Twitter, LinkedIn, Google+ and more.


When you rely on Icon Website Design’s superior roofing website design services, you will be teaming up with an honest company that is familiar with your industry. We can develop your website, as well as your online marketing campaign from your perspective. We are here to create your vision, while supplying guidance every step of the way. Your roofing company’s organic search engine rankings will skyrocket, while we track every detail of the improvements. Best of all, we can do it all without exceeding your budget.

Let Icon Website Design build a spectacular website for your roofing company. Watch your business boom, as our superior roofing website designs will exceed your highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

Secure Sites Get a Search Engine Boost
Getting StartedHelpful TipsMobile Website DesignsNew TrendsResponsive WebsitesWebsite Design

HTTPS Effects on Organic Rankings

On August 6, the search engine giant known as Google declared that they will reward websites that have gone HTTPS with a small boost in search engine rankings. This so-called “small boost” that comes from a “very lightweight signal” could mean big bucks in revenue for businesses around the world.

So, what does it even mean to go HTTPS? It means adding an SSL 2048-bit key certificate to your website making all your information encrypted and secure. Of course, quality content is still more important when it comes to ranking, but the small impact of HTTPS on a site may increase significantly over time. That will mean more and more users will rely on HTTPS, resulting in a more secure internet.

So how does HTTPS effect search engine rankings?

Will changing your website from HTTP to HTTPS have a negative effect on your Organic Ranking ranking? The answer is a plain and simple NO. It has been years since Google has been instructing business websites to make the change. Of course, you must switch from HTTP to HTTPS properly. Otherwise, you may lose loads of traffic. Doing so protects your readers’ privacy, while safeguarding the validity of your content. For starters, let the search engine know about the change to your business website. You can then follow a list of tips that Google released:

Follow Google’s tips for going HTTPS

The first thing you must do is decide what type of Google certification you want, such as a single, multi-domain, or wildcard one. You should also rely on nothing but 2048-bit key certificates. Every URL that is used should be relevant, as well as located on a secure domain. Be sure to allow your website’s pages to be indexed by search engines. Finally, rely on Google Webmaster Tools to track your new HTTPS site’s analytics.

What HTTPS means to websites

When your site depends on HTTPS, all the data is encrypted. That makes it extremely difficult for a third-party, whether it is a hacker or your internet provider, to access what you are looking at. At the same time, HTTPS prevents any data that you read from being modified in transit from its original source to your computer or smartphone. A site’s authenticity is validated by a padlock displayed in the address bar. The user’s online experience is also enhanced with more personalized content being delivered much more rapidly.

When you are ready to switch your business website from HTTP to HTTPS, remember to buy an IP address from your hosting company, as well as an SSL certificate that must be installed and configured. You should also update any code libraries, like JavaScript. Then update all your links in emails and online directories. Set up the new website in Google Analytics to see what’s happening, and you are all set to do business online.


When you are ready to change your business website from HTTP to HTTPS, you can rely on the best digital marketing team around. Icon Website Design always takes care of business. Contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

Plumbers Online Marketing
Getting StartedHelpful TipsHome BuyingMobile Website DesignsNew TrendsOrganic RankingWebsite Design

Online Marketing for Plumbers

For a plumber’s online marketing to succeed on today’s business platform, it must be done correctly. Think about it, when you need to find a local plumber, where do you start your search? If it’s not on your desktop at the office, it’s with your smartphone or tablet. Don’t get me wrong, the world of print marketing still has power. But digital marketing is still dominant, breaking ground with everything from live video streams to virtual reality and video content.

How plumbers can take advantage of online marketing.

Men, women, and children of every age read email, look at text messages and check out their social media pages. Every one of these provides a grand outlet for internet advertising. When it comes to plumbing, online marketers can rely on up-to-date trends to gain mass exposure. But be careful. What is trending today may be old news that does not attract tomorrow’s search engines, like Google. That is why it is crucial to know the latest and greatest digital marketing techniques to attract readers.

For starters, online marketing for plumbing businesses must focus on the growing use of smartphones. If you do not have an app, or your website doesn’t at least have a responsive web design, customers won’t be able to see your page properly. As a result, they will immediately click on your competitors’ pages. After all, a big majority of searches for plumbers are now performed in the palms of potential customers’ hands. That’s why you must be prepared to market to smartphones. It’s a billion-dollar industry that isn’t slowing down anytime soon.

Like it or not, there are two kings of the castle on the internet that control the billion-dollar internet marketing industry; Google and Facebook. The two powerhouses show no sign of slowing down anytime soon when it comes to pay per click revenue. That makes them the innovators in the world of digital marketing.

There is no question that plumbers, as well as the rest of the business world, will take advantage of modern live streaming capabilities. Whether people are fixing a kitchen sink or a bathtub, plumbers like to film their work. The footage already gets shared on social media sites like Facebook and Instagram. It is then preserved as a time capsule online. What better way to create brand awareness than supplying your customers with an exclusive look at a professional plumber’s work in real time? Yes, we are living in the time of The Jetsons.

Within the next 6 months, virtual reality will experience a boom on the internet. Taking advantage of technology, folks will enter a new world. Just think of the possibilities that will be made available to plumbers who want to show new products and teach viewers how to fix a clogged drain. Almost every plumber in the world of online marketing will jump on this digital trend, so don’t be afraid to get your feet wet.

Finally, internet content will be more condensed, as millennials and web surfers are infamous for their short attention spans. In other words, online marketing for plumbers must use the grade school lesson of KISS, or keep it simple stupid. People are used to rapidly scrolling through their newsfeeds, looking for a photo or headline to catch their interests. Maybe it’ll be a familiar quote about from Celebrity Hot Tub on Saturday Night Live or perhaps it will be a photo of Brad Pitt fixing his dishwasher, but some things stand out in readers’ eyes. They must like it so much that they share your post with all their followers. That is how plumbers get discovered in today’s digital world.

When you are ready for the best online marketing for plumbers, Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

Plumbers Web Design
Helpful TipsMobile Website DesignsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Web Design for Plumbers

If you possess a website for your plumbing business, you want to be seen as much as possible by the public. In order to gain that exposure, you must play by the ever-changing rules set by the king of search engines, Google. With so many competitors on the market, your website and your online marketing campaign must stand out. That is why it is critical to optimize your plumbing business’s website.

To start, you should optimize your site for search engines. If your business isn’t taking advantage of plumbing Organic Ranking properly, the general public will not be able to find it in local search results. After all, the dynamic world of Organic Ranking relies on keywords, URLs, tags, meta-descriptions, links, images and content. Plumbers get penalized for posting broken organic links, redirects and high bounce rates on their business pages.

How effective is your plumber’s web design

It is also vital that you optimize your plumbing business’s site to be mobile friendly. Roughly half of the folks looking for a plumber online are doing so on their smartphones or tablets. If you are not using a responsive web design for plumbers on mobile devices, you are most likely losing potential customers to your competition.
The same can be said about having a high-speed web page. Folks expect a plumber’s web design to load in just a couple seconds. Rather than wait around for your homepage to upload on one’s phone, it won’t take long for a potential customer to hit the back button and view your competitor’s user-friendly page. These bounce rates do not go undetected by Google and plumbers are punished for them on a daily basis.

Every plumber should also be easily found in organic searches. That means playing ball with Google. That means a plumbing business’s site must be well designed and possess relevant content. It can be advantageous to be listed in Google My Business and appear on Google Maps, as well as have a social media presence on Google+. Otherwise, it will not stand a chance against other plumbing companies that are not only playing the Google game, they are winning it with high rankings and visibility. Adding photos, graphics and user reviews will also make a plumbing business’s site more user-friendly.

They may not have the same influence over consumers as Google, but it is also smart for plumbers to get their businesses listed in local directories. Sites like Yellow Pages, White Pages, Yelp, Angie’s List and Craigslist are all prime examples of where thousands of consumers do their research. On your listings, be sure to include your specialties, such as residential swimming pools or commercial plumbing, along with your contact information, hours and logo. If you can post content, make sure to share positive user feedback. Maybe you can add photos too. Doing so will get your site picked up and used by others’ backlinks. Do not make your site live and forget it. You must check them on a regular basis. Answer questions, address concerns and thank visitors for their positive feedback. Make sure to update the content on a regular basis as well. After you’ve earned a person or a company’s business, you need to keep it for the long-haul. At the same time, appearing in local directories assists a plumbing business’s Organic Ranking ranking.

Next, a plumber’s website design can take advantage of video content. Wouldn’t you want to call a company whose work you can see on YouTube? Upload videos of your team performing work and pleasing buyers. Including customer feedback gets people excited to share the videos with their family, friends, and followers all over their social media pages, like Facebook and LinkedIn. You can even host live-streams to educate and appeal to potential customers. Again, your posts can attract search engines if you use subtitles and descriptions with your video content.

When you are ready to get you business the latest and greatest website design for plumbers available, rely on the best digital marketing team around. Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

Book a Call Skip to content