For a plumber’s online marketing to succeed on today’s business platform, it must be done correctly. Think about it, when you need to find a local plumber, where do you start your search? If it’s not on your desktop at the office, it’s with your smartphone or tablet. Don’t get me wrong, the world of print marketing still has power. But digital marketing is still dominant, breaking ground with everything from live video streams to virtual reality and video content.
Men, women, and children of every age read email, look at text messages and check out their social media pages. Every one of these provides a grand outlet for internet advertising. When it comes to plumbing, online marketers can rely on up-to-date trends to gain mass exposure. But be careful. What is trending today may be old news that does not attract tomorrow’s search engines, like Google. That is why it is crucial to know the latest and greatest digital marketing techniques to attract readers.
For starters, online marketing for plumbing businesses must focus on the growing use of smartphones. If you do not have an app, or your website doesn’t at least have a responsive web design, customers won’t be able to see your page properly. As a result, they will immediately click on your competitors’ pages. After all, a big majority of searches for plumbers are now performed in the palms of potential customers’ hands. That’s why you must be prepared to market to smartphones. It’s a billion-dollar industry that isn’t slowing down anytime soon.
Like it or not, there are two kings of the castle on the internet that control the billion-dollar internet marketing industry; Google and Facebook. The two powerhouses show no sign of slowing down anytime soon when it comes to pay per click revenue. That makes them the innovators in the world of digital marketing.
There is no question that plumbers, as well as the rest of the business world, will take advantage of modern live streaming capabilities. Whether people are fixing a kitchen sink or a bathtub, plumbers like to film their work. The footage already gets shared on social media sites like Facebook and Instagram. It is then preserved as a time capsule online. What better way to create brand awareness than supplying your customers with an exclusive look at a professional plumber’s work in real time? Yes, we are living in the time of The Jetsons.
Within the next 6 months, virtual reality will experience a boom on the internet. Taking advantage of technology, folks will enter a new world. Just think of the possibilities that will be made available to plumbers who want to show new products and teach viewers how to fix a clogged drain. Almost every plumber in the world of online marketing will jump on this digital trend, so don’t be afraid to get your feet wet.
Finally, internet content will be more condensed, as millennials and web surfers are infamous for their short attention spans. In other words, online marketing for plumbers must use the grade school lesson of KISS, or keep it simple stupid. People are used to rapidly scrolling through their newsfeeds, looking for a photo or headline to catch their interests. Maybe it’ll be a familiar quote about from Celebrity Hot Tub on Saturday Night Live or perhaps it will be a photo of Brad Pitt fixing his dishwasher, but some things stand out in readers’ eyes. They must like it so much that they share your post with all their followers. That is how plumbers get discovered in today’s digital world.
When you are ready for the best online marketing for plumbers, Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.