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For a plumber’s online marketing to succeed on today’s business platform, it must be done correctly. Think about it, when you need to find a local plumber, where do you start your search? If it’s not on your desktop at the office, it’s with your smartphone or tablet. Don’t get me wrong, the world of print marketing still has power. But digital marketing is still dominant, breaking ground with everything from live video streams to virtual reality and video content.

Men, women, and children of every age read email, look at text messages and check out their social media pages. Every one of these provides a grand outlet for internet advertising. When it comes to plumbing, online marketers can rely on up-to-date trends to gain mass exposure. But be careful. What is trending today may be old news that does not attract tomorrow’s search engines, like Google. That is why it is crucial to know the latest and greatest digital marketing techniques to attract readers.

For starters, online marketing for plumbing businesses must focus on the growing use of smartphones. If you do not have an app, or your website doesn’t at least have a responsive web design, customers won’t be able to see your page properly. As a result, they will immediately click on your competitors’ pages. After all, a big majority of searches for plumbers are now performed in the palms of potential customers’ hands. That’s why you must be prepared to market to smartphones. It’s a billion-dollar industry that isn’t slowing down anytime soon.

Like it or not, there are two kings of the castle on the internet that control the billion-dollar internet marketing industry; Google and Facebook. The two powerhouses show no sign of slowing down anytime soon when it comes to pay per click revenue. That makes them the innovators in the world of digital marketing.

There is no question that plumbers, as well as the rest of the business world, will take advantage of modern live streaming capabilities. Whether people are fixing a kitchen sink or a bathtub, plumbers like to film their work. The footage already gets shared on social media sites like Facebook and Instagram. It is then preserved as a time capsule online. What better way to create brand awareness than supplying your customers with an exclusive look at a professional plumber’s work in real time? Yes, we are living in the time of The Jetsons.

Within the next 6 months, virtual reality will experience a boom on the internet. Taking advantage of technology, folks will enter a new world. Just think of the possibilities that will be made available to plumbers who want to show new products and teach viewers how to fix a clogged drain. Almost every plumber in the world of online marketing will jump on this digital trend, so don’t be afraid to get your feet wet.

Finally, internet content will be more condensed, as millennials and web surfers are infamous for their short attention spans. In other words, online marketing for plumbers must use the grade school lesson of KISS, or keep it simple stupid. People are used to rapidly scrolling through their newsfeeds, looking for a photo or headline to catch their interests. Maybe it’ll be a familiar quote about from Celebrity Hot Tub on Saturday Night Live or perhaps it will be a photo of Brad Pitt fixing his dishwasher, but some things stand out in readers’ eyes. They must like it so much that they share your post with all their followers. That is how plumbers get discovered in today’s digital world.

When you are ready for the best online marketing for plumbers, Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

If you possess a website for your plumbing business, you want to be seen as much as possible by the public. In order to gain that exposure, you must play by the ever-changing rules set by the king of search engines, Google. With so many competitors on the market, your website and your online marketing campaign must stand out. That is why it is critical to optimize your plumbing business’s website.

To start, you should optimize your site for search engines. If your business isn’t taking advantage of plumbing Organic Ranking properly, the general public will not be able to find it in local search results. After all, the dynamic world of Organic Ranking relies on keywords, URLs, tags, meta-descriptions, links, images and content. Plumbers get penalized for posting broken organic links, redirects and high bounce rates on their business pages.

It is also vital that you optimize your plumbing business’s site to be mobile friendly. Roughly half of the folks looking for a plumber online are doing so on their smartphones or tablets. If you are not using a responsive web design for plumbers on mobile devices, you are most likely losing potential customers to your competition.
The same can be said about having a high-speed web page. Folks expect a plumber’s web design to load in just a couple seconds. Rather than wait around for your homepage to upload on one’s phone, it won’t take long for a potential customer to hit the back button and view your competitor’s user-friendly page. These bounce rates do not go undetected by Google and plumbers are punished for them on a daily basis.

Every plumber should also be easily found in organic searches. That means playing ball with Google. That means a plumbing business’s site must be well designed and possess relevant content. It can be advantageous to be listed in Google My Business and appear on Google Maps, as well as have a social media presence on Google+. Otherwise, it will not stand a chance against other plumbing companies that are not only playing the Google game, they are winning it with high rankings and visibility. Adding photos, graphics and user reviews will also make a plumbing business’s site more user-friendly.

They may not have the same influence over consumers as Google, but it is also smart for plumbers to get their businesses listed in local directories. Sites like Yellow Pages, White Pages, Yelp, Angie’s List and Craigslist are all prime examples of where thousands of consumers do their research. On your listings, be sure to include your specialties, such as residential swimming pools or commercial plumbing, along with your contact information, hours and logo. If you can post content, make sure to share positive user feedback. Maybe you can add photos too. Doing so will get your site picked up and used by others’ backlinks. Do not make your site live and forget it. You must check them on a regular basis. Answer questions, address concerns and thank visitors for their positive feedback. Make sure to update the content on a regular basis as well. After you’ve earned a person or a company’s business, you need to keep it for the long-haul. At the same time, appearing in local directories assists a plumbing business’s Organic Ranking ranking.

Next, a plumber’s website design can take advantage of video content. Wouldn’t you want to call a company whose work you can see on YouTube? Upload videos of your team performing work and pleasing buyers. Including customer feedback gets people excited to share the videos with their family, friends, and followers all over their social media pages, like Facebook and LinkedIn. You can even host live-streams to educate and appeal to potential customers. Again, your posts can attract search engines if you use subtitles and descriptions with your video content.

When you are ready to get you business the latest and greatest website design for plumbers available, rely on the best digital marketing team around. Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.