If you had to get in touch with an accountant, where would you start? Rather than pulling out the Yellow Pages, you would probably do what just about every other person in the country does, begin your search with Google. That is precisely why online marketing for accountants is vital.
Websites for accountants and accounting firms have certainly come a long way since the 20th Century. Digital marketing is now more vital than ever when it comes to generating leads for accountants. The professionals are found on Google and other search engines with Organic Ranking for accountants. Then they have social media pages, blogs, email marketing for accountants and pay per click ads. Fortunately, there are a few basic techniques that can assist accountants with their online marketing efforts.
To begin, accountants reputation management includes regular updates to websites, blogs, and social media pages. Facebook alone now has more than a billion users every month and is still growing on a daily basis. This can be an ideal outlet to reach your targeted audience for a minimal cost, if any. If a person runs across any pages on Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest or Google+ that appear to be outdated, he or she will assume that the accountant is no longer working and move on to a competing accountant’s pages. Each of the pages should be used to display an accountant’s online identity with well-written content, images, and references.
Nowadays, an accountant’s website should be mobile-responsive. If not, it is out of date. Just think of how often folks search the web from the palms of their hands. When a site doesn’t upload to mobile devices, its bounce rate flies and more than 50% of its potential business is lost. At the same time, an accountant’s ranking on search engines is harmed as well. You want to shine above the competition. That’s why you want to get a digital marketing firm.
With the help of Icon Website Design, you can now keep up with your competitors by taking advantage of search engine optimization for accountants. Some accountants use organic advertising, while others prefer to spend their precious time and money on paid search advertising. The later may cost a few bucks, but it can drive much more traffic to an accountant’s website. To take things a step further, Icon Website design offers magnificent content writing that will give your firm authority. Content marketing for accountants includes everything from email blasts and regular blogging to social media posts and pay per click advertising.
It is also a wise idea to take advantage of pay per click for accountants. Accountants can narrow down the best keywords to bid on by choosing its marketing goals based on audience location, age, and sex. Then people get to compare search engines’ regulations before choosing where to spend their time and money. Of course, Google AdWords is at the forefront of pay per click. No surprise, Google sets the framework of almost all PPC management for accountants.
Icon Website Design has the know-how in digital marketing to take care of all your accounting business’s needs. We know just how crucial remarketing for accountants can be for your business. Call Icon Website Design today to learn how we can take your online marketing to a higher level, 800-558-1017.