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In 2017, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook, Google+ and Twitter. Then target your audience of followers by niches, such as ‘Health professionals in Palm Beach’ or ‘Steak restaurants in Boca Raton.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Super Bowl or Donald Trump. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Remember how easy it is for an unhappy customer to click on the next business that appears on your search engine. When you want the best online reputation management for your targeted business, contact Icon Website Design today to handle your digital marketing needs.

Your website may have the latest and greatest design, artwork and photos, but it’s not going to attract readers and search engines successfully without well-written content. These days, search engine giants, like Google, have robots made to instantly search the web to index content and flag plagiarized reporting. Like it or not, your site will not rank without original keyword-heavy content that uses quality journalism.

You cannot rely on an article spinner, nor can you trust some Chinese company to instantly rewrite your words. You will get caught and you will get spammed, costing your company too much business. Besides, it’s always more refreshing for a person to read fresh and creative content.

Rely on quality links within your website’s content. Use internal links for visitors to quickly find the Contact Us page on your site. At the same time, depend on external links to top-notch websites with high PageRankings, like Wikipedia and CNN, to earn credibility among readers and search engines.

It is always smart to know your audience. Are you speaking to teenagers looking to buy sunglasses or middle-aged professionals searching the real estate market? This will help determine your overall tone for targeted marketing. Figure out what is important to your buyers and find specific questions they are asking. Doing so will allow you to supply answers with engaging and keyword-heavy content.

Take advantage of popular social media, such as Facebook and Twitter, to share your intriguing content. These sites allow you a platform to quickly connect with readers and potential buyers from all around the world. You can use their free benefits, as well as promote your posts and advertisements.

When you are ready to get the best content on the web, get in touch with Icon Website Design at (800) 558-1017. Our writing is nothing short of divine.

Like it or not, social media isn’t going anywhere. It’s more than a fad. If your business is not taking advantage of all the marketing opportunities on popular sites, like Facebook, Twitter, and Snapchat, you are missing out on an enormous chunk of potential customers.

As social media websites evolve, so does the advertising industry. It is up to you and your team to stay on top of the latest and greatest marketing techniques. For instance, is your online content mobile friendly? At the same time, what worked for search optimization a few years ago, can now hurt a business, even on their daily social media posts.

Despite President Donald Trump’s constant updates, people are getting sick of Twitter and its constant flow of messages. Men and women prefer detailed posts with well-written content. Maybe if users were only allowed to post once or twice a day, it would give their messages much more impact on readers.

Communication is becoming more and more professional, as well as diverse. Companies’ posts provide inspiration and knowledge to consumers without being pushy. A good content writer on social media influences a shopper’s emotions. In the long run, the writer will gain customers’ trust and inspire them to make the right purchases.

Snapchat is becoming more and more popular on a daily basis. Visitors enjoy the live content and videos that are quickly uploaded from individuals’ smartphones. Despite the growing popularity of Snapchat and Instagram, sites like Twitter and Facebook aren’t going to become irrelevant, the way Myspace has in the business world.

Regardless which social media outlet you choose, take advantage of Icon Website Design’s expertise to reach the general public, as well as keep them informed of your business with a spectacular social media expertise. Call Icon Website Design today at 800.558.1017. You will not be disappointed.

It is one thing to attract consumers to your company website. However, getting them to buy your product or service is a whole different ballgame altogether. I mean, you need to generate income and make a profit, right?

Studies show that roughly 90% of visitors to business websites never convert into sales. You need to appeal to a buyer’s wants and needs. What can you offer him or her right away that no other company can? Why will purchasing your product or service be an enormous benefit to the buyer?

The first thing you need to do in order to convert casual surfers of the web into online buyers is to fill up your page with quality content to keep potential buyers on your site. Using the right keywords without overdoing it, well-written content will educate potential buyers on everything your product or service can add to their lives. While contact info and company awards are always intriguing for a corporate site, focus your pages on what it is that’s being sold. What you have to offer is certainly more important to a shopper than your business history.

Attract readers’ attention with a catchy title. This is crucial, as your headings are the first words read on your page. They inform visitors what they will be learning about. If the headlines are not interesting, your bounce rate will fly high.

These days, it is also essential to format your content for various outlets, including computers, mobile devices, and tablets. Utilize social media outlets, like Facebook and Twitter, to educate readers and earn a following. Over time, those trusting followers will rely on your business when they need a product or service you supply.

When you want spectacular web content to attract consumers, as well as search engines, depend on the best, Icon Website Design. Call us today at 800.558.1017.

There is no question that digital marketing in 2017 is competitive. It takes technical skills, as well as quality copywriting. Of course, you want your website to attract a targeted audience with search engine optimization, also known as Organic Ranking.

You need to get visitors to click on your page and stay there. Hopefully, that click will lead to a sale, a positive review, and a return customer in the future.

The good news is getting on the first page of Google with an optimal website doesn’t have to cost you an arm and a leg. You just have to know the game. Any small business, as well as a corporate empire, can profit from the latest and greatest techniques for digital advertising.

For starters, write a blog with regular updates. Use a friendly tone without sacrificing your reliability and expertise in the field. Reach readers with perseverance and comments on a regular basis. If people appreciate your blog posts, they will share it with their contacts, multiplying your audience. Be patient, as it may take a little time to build up a reliable following. Just don’t chase readers away with too many sales pitches, and your business can generate tens of thousands a month with the best digital marketing strategies.

Once your website is ready for online business, your need to engage visitors with compelling digital design, photos, videos, and well-structured content. The same goes for the business’s social media pages, like Facebook and Twitter, as they supply vendors with another fantastic platform to share knowledge, messages, and deals. The right digital marketing strategies on social media give your products or services instant visibility.

The competitive world of Organic Ranking advertising is extremely complex, as it changes by the second. Just be careful because a search engine giant, like Google, can change its regulations, nullifying your business’s digital marketing campaign. Contact Icon Website Design today, and you can profit enormously from digital marketing.

How strong are your company’s internet marketing skills? In 2017 you need to have a solid digital presence to gain exposure to customers, as well as search engines. Fortunately, there are a few techniques to properly capture consumers’ eyes and Google search results.

There is no question that a well-built and visually pleasing website attracts viewers, readers, and potential buyers. Just don’t overdue a page with too much splash or a visitor will quickly be annoyed. In fact, you have approximately 5 seconds to gain’s people’s interests before your bounce rate flies through the roof.

Make sure your business website includes a Contact Us page, as well as an icon on the home screen, if not every page.  Include a product or service FAQ page. This allows question-seekers to find all the accommodating answers that may arise. Wait until your conclusion to offer the right product or service information that you can provide. Do not be pushy or a reader will return to the search engine in no time.

When it comes to digital marketing on the internet, become familiar with your competitors’ websites and social media pages, such as Facebook and Twitter. Do daily updates, keeping consumers informed about products or service-related issues that you can provide. At the same time, these pages educate readers on valued information, such as hours, phone number and specials related to your business. Supply well-written and original content that readers will appreciate.

Take advantage of email marketing. Repeat and potential customers are often thankful to be updated on promotions, as well as industry news. Entice buyers and remind them that you are still out there, even weeks after they’ve left your business site. Just don’t send out too many email blasts, or you will get spammed.

When you are ready to take your company to the next level with professional online marketing, Icon Website Design always takes care of business. Visit us online at Icon Website Design, or call us today at 800.558.1017.

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

Nowadays, everyone is watching digital videos on their smartphones, tablets, and personal computers. That means there’s now an enormous market of video advertising trends available for retailers. Advertising is only becoming more and more aggressive, as the number of viewers continues to skyrocket on social media sites and blogs.

Last year, Cowen Group published data displaying how much video marketing has grown. American businesses spent almost $10 billion on digital video advertising last year alone. That number is expected to jump to approximately $28 billion in the next 3 years thanks to smartphone users.

Of course, nobody will be surprised to learn that YouTube is predicted to be the Number One source of video advertising in the next 11 months or so. However, Facebook, Twitter, Snapchat, Instagram and other social media websites will become more popular for consumers, making a significant dent in YouTube’s reign. Businesses also must realize that the videos should be dependent on audio, as many viewers have their devices muted.

A quarter of all video advertising dollars is directed towards mobile phones. In fact, potential buyers currently watch more advertisements on their phones than listen to music. These consumers are also more focused on their smartphones than other devices, such as television or radio. Industry giants, like Google, have made it easier for both companies and consumers to see ads, as well as share them.

Video advertising all over the internet isn’t just growing in numbers, it is getting more technologically advanced. After all, web surfers are looking to get their news delivered as quickly as possible. Appealing videos posted beside engaging content only increases viewership.

When you are ready to effectively reach your targeted audience with superior digital advertising, including advanced website design, web hosting, Organic Ranking, internet marketing and video integration, rely on Icon Website Design. Do not get left behind in the video revolution.

As every professional digital marketing agent knows, the game is changing on a daily basis. Now that we are in 2017, the ever-evolving technology on search engines is finding more and more ways to connect consumers with products and services. Buyers’ preferences are always changing, as are industry giants like Google. That’s why it is imperative to stay current on digital marketing’s latest regulations and trends.

To be as lucrative as possible with your digital marketing, you need to get as many connections, also known as friends and followers as possible on your blogs and social media pages. The wider your audience, the higher your number of potential customers. Of course, you need authentic consumers to share their positive feedback, rather than simply buying your clicks and contacts.

Use the web to keep in contact with your current and perspective clients with engaging content. Offer useful information to your readers without trying to oversell them. Just don’t slam your connections with too many emails or posts, unless you want to get spammed.

Photos and digital images are extremely significant. Take advantage of social media sites to attract readers’ eyes with vivid visuals. Once you have their attention, keep them interested with quality writing and perhaps a special deal. You could have spectacular writing and a phenomenal sale posted on Facebook or Instagram, but nobody’s going to read about it if you don’t capture their attention first. After all, studies show that graphics last longer in buyers’ heads than any printed information.

Remember, whatever digital marketing strategies worked the best in 2016 are sure to change. Every day, more and more people are relying on ever-changing technology to shop and buy. online marketing can be crucial for a business. On today’s market, you need to rely on search engine optimization (Organic Ranking). The same can be said for mobile apps, pay-per-click advertising, and first-rate digital content. Contact Icon Website Design today to handle all your digital marketing needs.

Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.