Category: Website Design

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Successful Blog Tactics

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

Content Marketing
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How to Boost Your Digital Content Marketing

If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.

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Organic Ranking in the Business World of 2017

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

Super Organic Ranking
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Super Online Marketing in 2017

Faster than your ordinary Organic Ranking marketing. More powerful than AdWords. Able to defeat a boring website design in a single bound. Look! Up in the sky! Is it a bird? Is it a plane? No, it is Super Icon Website Design!

B2B marketing online has reached new heights in 2016, and it’s only getting better. If you have a business on the internet, you need to utilize the best B2B marketing available with a responsive web design, social media, and other tricks to the trade. If you don’t jump on the boat, your competitors will take advantage of the latest and greatest online marketing, leaving you in the dust.

For starters, does your responsive web design include live video streaming in its B2B marketing? If not, you should jump on the bandwagon. For years, live video has been gaining popularity, resulting in more and more live events being seen on the web. After all, a business can now take advantage of faster internet speeds, as well as smartphones in consumers’ hands.

B2B marketing will also target more and more niche markets in 2017 than ever before. Considering the web has become so crowded with both advertisers and consumers, online business now calls for more specified marketing. Targeted content will become more and more personal. Speak to specific consumers by age, location, and interests.

Content will become shorter. Every day, surfers online must filter through a seemingly endless supply of newsfeeds on social media sites like Facebook. If there is not a strong message and/or memorable photo, consumers’ eyes will pass right over a post without giving it a second glance. That’s why every word, photo and video used in your B2B marketing should count. Do not waste time and space with so-called “filler” information or extra content.

When it comes to online marketing, Icon Website Design offers B2B marketing with a low-cost solution. Our business solution includes high-quality reputation management services on steroids, such as responsive web design, Organic Ranking copywriting and social media. Here’s what makes us different: Our mighty work and our strong work ethic. We blow the competition away.

Remember, if you are not on the first page of Google, your competitors are. That’s why Icon Website Design guarantees at least 30% of your specified keywords to the first page of Google, or we will continue or Organic Ranking services for free. How many other companies can guarantee the same results? Let the super skills provided by the Icon Website Design team take your B2B marketing to a higher level in 2017.

 

 

 

 

 

 

 

 

 

Icon Website Design guarantees at least 30% of your keywords to be on the first page on Google. In the unlikely event that we do not get 30% on the first page of Google, we will continue to work on your keywords for 90 days at no fee.

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Discover Google Penguin

Back in 2012, the world was introduced to Google Penguin, the company’s algorithm designed to fight off unwanted spam by penalizing companies that tried to manipulate the Organic Ranking system. As a result, legitimate businesses, ranging from Miami web designers to West Palm Beach web designers that do not send out spam get to prosper on search engines.

Important factors being considered in search engine rankings include:

  • An author bio link
  • Links in the content
  • Website’s relevancy from link’s page
  • The number of backlinks found on a page
  • How many ‘nofollow’ and ‘dofollow’ links are used
  • Anchor text, such as keywords and branded terms
  • Backlinks used on page, including news authority sites
  • Relying on different IP addresses influence Organic Ranking in order to prevent the same person from posting as multiple users

Not taking advantage of these guidelines could have a negative effect on your overall business. Disobeying any rules will lead to penalties that could be extremely harmful and your page ranking. If web designers in Fort Lauderdale do get penalized, it is possible to get out of the hole/ All that is necessary is a reconsideration technique that can now be found with Google Webmaster tools. However, it will take time to see a difference by utilizing high-quality links.

It’s almost 2017, and just about every product and service for sale in South Florida wants the most exposure possible by the king of search engines, Google. Icon Website Design ,the best web designers in Fort Lauderdale, can help with your blog material. Everyone from Miami web designers to West Palm Beach web designers just call us today at (954) 733-8862 or visit https://www.icongrowth.com/ for a FREE link audit review to show you the strengths and weaknesses of your current backlinks.

Responsive Design Is Vital to Your Business
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Why Converting to a Responsive Design Is Vital to Your Business

If you want the best West Palm Beach, Fort Lauderdale or Miami marketing services for your business, you need to take advantage of responsive design made for desktops, laptops, tablets and mobiles. After all, West Palm Beach, Fort Lauderdale or Miami Organic Ranking-friendly companies now rely on each of these devices to attract and educate multiple consumers. Website designs must now encompass multiple screen sizes. Otherwise, they will look like garbage and the webpages will get dismissed just as quickly.

When designing a site for a desktop or laptop, use horizontal navigation with drop down menus and high-quality content. Not only can you make the page a bit more interactive than on other devices, but you also have plenty of space to use for advertisements. Think of the user relying on a keyboard and mouse to navigate around your site’s pages.

Then there are tablets which are growing in popularity for web traffic. Touchscreens depend on large areas to sense your finger or a stylus pen, and limit sidebars. Rather than simply resizing a computer’s layout, create a new one. Otherwise, the tablet user will miss a large portion of the website’s operative links and aesthetic design.

Mobile phones keep it simple when it comes to user interaction. First, keep the design minimal. Perhaps add your logo, but nothing more that will distract people from the site’s content. It also helps to allow users to explore by categories, rather than typing in search terms. Above all else, keep the number of pages on your site to a minimum, as folks with short attention spans will not wait for any pages to load.

Icon Website Design ,the best for Fort Lauderdale web design, can help with your blog material. We are more than your average Florida Organic Ranking company. Everyone from Miami web designers to West Palm Beach web designers can call us today at (954) 733-8862 or visit https://www.icongrowth.com/ for a FREE analysis of your website’s responsiveness.

Fort Lauderdale Web Design Companies Trade Secrets
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Secrets of Effective Fort Lauderdale Web Design

There is a real art to web design. In Fort Lauderdale, web design companies may promise a brilliant web design but often, in the end, the website turns out to be a living nightmare.

Just because a website is interesting to look at, doesn’t mean it’s effective.

Visitors to a website need to be able to find what they want. If they can’t, visitors will leave the site in an instant. Beautiful websites without a strategic plan to bring in traffic and convert visitors to customers are basically an expensive, ineffective, colorful mess!

Most business owners need a web design that looks good, is easy to navigate through, and will help their businesses succeed online. What’s so hard about that? Nothing, really. If you pick the right website design company who employs web developers and web designers that will work with you to get your website where you want it to be.

But before you burn through too much of your money and time trying out different web design companies, there are a few trade secrets that can help you make a wise decision.

Secret #1: Beauty isn’t everything.

Form and function are equally important in website design. Of course, web design needs to be attractive but, if the visual impact is all its got, your business website is going to ultimately fail.
Good looks don’t necessarily equal sales. Smart navigation that leads visitors through the website to the right product and eventually to a targeted call-to-action is the ultimate goal. That’s the objective for most business websites and the job for any website design company in Fort Lauderdale you choose to hire.

In a perfect world, a website will not only be dazzling in visual appeal but effective in getting its website visitors to complete the necessary call-to-action. But, as you work through the nuances of web design, you may find that you have to choose between a beautiful design or results. Always choose to get results. Paying the bills takes precedence over a gorgeous design.

Secret #2: Web design may not be the entire problem.

If you are having problems with your website driving traffic and converting visitors, it may not be a design issue. Remember, web design is just one piece of the puzzle.

• Search Engine Optimization: Optimizing a website for specific keywords is vital to a strong website.
• Content: Take a hard look at the message your website is sending. Is it on point or does it need new Website Design in Fort Lauderdale shouldn't surprise you.fresh content?
• Brand: Your branding may be off the mark and not targeted at the right market.
• Marketing Strategy: Do you have a marketing strategy? Is it rock solid or are there holes in it?
• Product or Service: Could there be an issue with what you are offering?

Web design is important. All Fort Lauderdale businesses need to have a website that is responsive if they want to compete in this marketplace. However, great web design only goes so far. It can help fix some issues but it is not the end-all-be-all to why you may be falling short.

Step back and take a look at the big-picture. You may come to find that there’s nothing wrong with the web design. You may need to think about a whole new marketing strategy that includes search engine optimization, pay-per-click investment, and other creative approaches.

Secret #3: Hire web designers that understand branding.

Do you know what branding is? Not everyone does. Branding helps a business create a name, logo or design that identifies them or their product. It should differentiate them from all others. When a business employs an effective brand strategy, it will have a major edge in its competing market.
Many web designers aren’t schooled in developing brand identities. They probably know how to create web designs that reflect a brand identity, but may not have the skills to help you actually develop it and outline a strategy to proper market it.

If a Fort Lauderdale business needs to develop its brand, you need to find a Fort Lauderdale website design company that has web designers with a solid understanding of branding. They should be able to develop a site that reflects your brand identity. The way for you to know if the website design company you are working with knows branding techniques is to ask. Never assume. Otherwise, you may end up attracting the wrong audience.

Secret #4: Psychology plays an important role in web design.

You know this is true! Think about the commercials on television and the ones you like and remember the most. Those likely are the ones that appeal to your psyche. Whether it is funny or sentimental, consumers want to “feel” something when they are engaging with a website. Now, the truth is most web designers you come across won’t have a minor in psychology or even business. So how is a business owner supposed to know if they are hiring web designers that know how to appeal to their audience?

When talking with web design company, find out what they know about consumer behavior, such as:

• What shades and tones will be the most appealing for your audience and why?
• How do they plan on appealing to the people who are coming to your website?
• What type of audience do they think your website should appeal to and why?
• What do they recommend to lead people through your website and why?
• What colors will be most attractive and why?
• What types of web design tools, graphics, or colors are they planning on using to draw people into the website?
• What emotions are they trying to stir in your website visitors?
• Do they have any ideas on what emotion or feeling they should be targeting and why?

Fort Lauderdale web designer can create an effective web design.By asking questions like this, you can find out if they really know what they are doing or are they just creating a bunch of buttons and adding some pretty pictures with no forethought on how that is actually going to get people to engage with your business.

Fort Lauderdale web design companies who are worth their salt will have answers to all these questions and much more. They know the goal is to elicit a particular state of mind in visitors that will positively affect their perception of your business.

How and why people react to different web design elements should be part of the strategy when your Fort Lauderdale web design is built. The persuasive strategies implemented into your site, the better results you are likely to get.

Business owners want a website that captures customers’ interest and brings in sales.

Finding the Right Fort Lauderdale Website Design Company

Website design requires a web developer with technical skills, a graphic designer with a sharp eye, and a marketing director that understands how to fuse all of these elements together to create an appealing and effective website. Don’t forget to take into account search engine optimization. Now you are taking a Fort Lauderdale website design from good to great!

If that’s what you want, talk to Icon Website Design. We will take your lackluster Fort Lauderdale web design and give it the elements it needs to succeed. Give us a call today: 800-558-1017

Fort Lauderdale Website Design Competition
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Staying Ahead of the Competition with Your Fort Lauderdale Website Design

You’re trying to decide on which Fort Lauderdale website design company is the best one for your business. Be careful! There are many of them that may show you a lot of razzle-dazzle, but is there any substance to their web design?

When it comes to substance for web design in Fort Lauderdale, businesses need to know that the prettiest ones with the fanciest additions may not provide you with what you really need or want. Like the saying goes: it isn’t about the outside, but what’s on the inside that counts! Outside appearances are important. You do want visitors to your Fort Lauderdale web design site to find it visually appealing and easy to navigate, but you’ve first got to get customers to your website.

A website that gets top rankings in search engine results is key to reaching your customers. This means you’ve got to keep your website relevant with fresh content, up-to-date with the latest in technology, the latest software upgrades, and a professional Fort Lauderdale website design team that is willing to work with you long after the initial website design is complete.

Support and Maintenance from Your Fort Lauderdale Website Design Team

Before businesses commit to a Fort Lauderdale website design team, they need to know what type of support and maintenance will be offered as part of the website design package. This is critical because your website will need to keep up with the constant technology changes happening all around the Web.

From browser updates and changes in operating systems to displays, resolutions, and general software upgrades, the web design company you choose will need to be able to communicate those changes to you effectively and consistently so that your business website doesn’t become irrelevant and inaccessible.

Services your web design team should provide for you at the initial launch and thereafter if you want them to include:

  • Content Changes: Content changes are to be expected. With any dynamic business, things change. From service and product offerings to prices, location, personnel, and so many other things, changes will happen and should be reflected on your website. You need to ask the website design team about the process of updating content and what the process entails, including the amount of time it may take to get these updates up on the website design and live.
  • Bug Fixes: Glitches are just part of web design and development. It happens every once-in-a-while even to the most perfectly designed website. You will want to review the web design company’s policy is for fixing errors or bugs on your site.
  • Technology Upgrades: No one wants their website to go down but it will if technology upgrades are not maintained. Code changes, new hardware features, and continuous browser updates are a sure thing. Your website design team should keep you aware of any updates that might affect your website design and take the measures necessary to keep your website design updated with the latest codes and upgrades.

Talk to an Experienced Fort Lauderdale Website Design Team

If you are interested in updating or building a business website, talk to the experienced website design team at Icon Website Design. Fort Lauderdale businesses know where to find the technical expertise and solid reliability for their website – it’s at Icon Website Design. That’s where you want it to be. We are ready to not only help you get top rankings in search engine results but will be your technology partner every step of the way.

Contact us today to learn more about website design packages and Organic Ranking service, maintenance and support. We look forward to designing a custom website just for you!

Responsive Websites Fort Lauderdale Businesses
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Responsive Websites Key to Success of Fort Lauderdale Businesses

Ease in Mobile Web Browsing Positively Affects Fort Lauderdale Businesses

Google AMP may not be on the tips of the tongues of most owners of Fort Lauderdale business, but it should be. It definitely is well known to website designers who should be well-versed in the importance of responsive websites.

Google’s Accelerated Mobile Page project, or AMP for short, launched in early 2016 with its goal to quicken web browsing for mobile devices. The idea is to provide the best in visual and user-adaptable services through the AMP HTML open framework by having pages powered by AMP instantaneously load with all the bells and whistles. This includes graphics, animations, and video that should be available to all of us on our smartphones and mobile devices.

Significance to Fort Lauderdale Business Website Design

Fort Lauderdale businesses with the best in website design may hope that their company website will be appealing to mobile device users. The truth is they need to check.

Millions of people actively use their smartphones for everything. From shopping and finding the best in entertainment to banking and service repairs, Fort Lauderdale businesses can expect to find at least 75% of their customers (if not more) have visited their online business website from their mobile device. It may be simply to look at store hours or to review the menu before making reservations. This is why it makes sense for Fort Lauderdale business owners to visit their websites to ensure they are optimized for a smooth and seamless experience on differing platforms – from desktop to mobile.

Responsive Websites Working with AMP

A website that loads slowly on mobile devices is more likely to lose the interest and patience of visitors coming to the site. Fort Lauderdale businesses need to invest in making their websites responsive. A responsive website is one that will seamlessly transition from desktop computer to mobile devices without too much notice. Whether it be a tablet or smartphone, responsive websites offer people the option of accessing them on whatever type of devices they choose to use.

If your website is not responsive, you can expect to lose 80-90% of customers coming to your website through a mobile device. Statistics show that people who are unable to navigate easily through a Fort Lauderdale business website will leave the site and take their money elsewhere or their loyalty to a competitor’s brand.

Some lifelong customers might try to access their favorite Fort Lauderdale business on a desktop computer or even call an establishment that they frequent in Fort Lauderdale, but the vast majority will simply click off a non-responsive website, pull up their favorite web browser, and search for a similar business in the area.

You don’t want this to happen! That is why it is essential to get your website responsive and your web pages optimized for AMP. Doing so will result in greater conversions and sales on your website as well as build stronger customer loyalty.

Consult with Website Designer

Now that you’ve tested out your site and you don’t like what you experienced, it is time to consult with an experienced web designer who can walk through your website with you and discuss your best options. Give us a call today: 800-558-1017.

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