Icon Growth

Your buddy from high school now owns his own pub, while your former co-worker opened up her own store at the mall to sell the dresses she creates. There is something different, as well as special about locally owned businesses. Rather than Starbucks on the corner or a familiar fast food joint, the businesses are more down to earth when they are owned and ran by locals.

With millions of locally owned business spread across the nation, many of them have become staples of their communities. Whether it is sponsoring the kids’ soccer team, serving breakfast every Saturday morning, or giving out ice cream cones after the movies, consumers feel at home in their favorite local businesses. But how much money would these local businesses be making if only they expanded.

Now that we are living in the digital age, every man, woman, and child you know seems to have the internet, social media, and email at their fingertips. Roughly 80% of all searches are local, rather than national. That means Charlie’s Hardware Shop on the corner can instantly connect with a global audience. The store just needs the right online marketing strategy first.

All business owners know that the world wide web is an incredible tool. No longer are retailers and consumers bound by business hours and locations. Those selling merchandise and services no longer have to spend big bucks on advertising campaigns, when they can rely on the best digital marketing techniques available. They range from a well-developed responsive website with powerful keywords and creative content. Businesses can then send out emails and post videos on YouTube to demonstrate your product or service. Show a party taking place in your restaurant or a group of women wearing the designer shoes that you created in your garage.

Social media, such as Instagram, allows a work at home mom to sell the cookies she bakes all day. Travel agents boost their specials when they post them on Facebook, allowing them to appear in front of targeted viewers. Deals can be shared on LinkedIn. And if you want to let your followers know about a big sale as soon as it begins, you can use Twitter to spread your message. Photos of the products can be seen on Pinterest, coupons can be printed from Groupon, and your customers can leave you all types of feedback on sites like Yelp. The list keeps going and going.

When you are ready to expand your business’s reach, Icon Website Design always takes care of business. Visit us online, or call today at 800.558.1017.

If you have been in the business world for the last few years, you have certainly heard of Google AdWords. Some businesses rave about the pay per click advertising, while others curse AdWords for burning through their budgets. But the simple fact remains that any business can experience success with AdWords, as long as they know what they are doing.

It is true that running a campaign with Google AdWords does cost money, but what mass media outlet doesn’t? It is not like you can run a radio commercial, a TV spot, or a magazine ad without spending big bucks. However, it is your return on investment (ROI) that matters. As long as you know what you are doing, your ROI from AdWords can be spectacular.

To begin, you must learn the ins and outs of AdWords. Thousands of people throw away money simply because they are not taking the time to learn how to run a smart campaign. Like it or not, a successful AdWords campaign requires doing plenty of homework to learn things like negative keywords, how to bid, and account structure. Then your campaign requires constant monitoring, as well as trial and error.

Another crucial detail that many folks do not understand is restrictive match types. Match types refer to your audience. For instance, there is no point in advertising across the nation for a local pizza parlor in Fort Lauderdale. In other words, if your match type is too broad, you are throwing away your hard-earned money on every click you get that doesn’t end up in a sale. That is why it helps to use phrases, such as “South Florida Italian restaurant” as well as exact keywords, like “Fort Lauderdale pizza” in your ads.

Many times, a business’s AdWords campaign attracts many clicks that never convert into sales. The main reason paid searches do not work for them is because they are poorly structured. Maybe their targeted keywords are too broad. They are not relevant to searches, or they do not take advantage of negative keywords. If you are selling inexpensive boys’ basketball sneakers in Chicago, you certainly don’t want to pay for a national ad that states, “Low Priced Shoes.” How many women in New York are going to click on your ad and take money out of your bank account?

If you have a Google AdWords account, Icon Website Design will be happy to perform a free review for your business. After all, we are Google Certified. If your business does not have an account with Google, we will still be happy to sit down for a free consultation to create an effective campaign for your product or service to earn a strong internet presence. Call Icon Website Design today at 954.733.8862.

It is not too surprising that thousands of men, women, and children rely on the internet every day to find a dentist. It is an extremely competitive market. That is why websites for dentists are often designed beautifully, function at high speeds, and are a pleasure for people to use. That is why your office should get in touch with Icon Website Design. We are experts at creating websites for dentists.

As with every customer and business that we work with, Icon’s custom dentist mobile websites reflect the overall philosophy of your practice, without sacrificing in look, design, or content. Your pages will provide patients with valued facts and contact information, as well as vivid photography of both your office building and staff in order to attract new patients. We can also include an informative video, as well as links to various social media outlets, like Facebook and Instagram.

Our crew will speak to you at length and ask important questions. For instance, what do you like best about your competition’s websites? It is also vital to determine if you want chic and professional pages or fun and colorful. Do you want to focus on your services or your prices? Do you have any patient feedback that you want to share?

Have you searched the web for competitor dentist website designs? You may have been impressed by one of your competitor’s websites, if not a colleague. Perhaps you were enthralled by well-written feedback from a patient, if not a weekly blog post relating to patients’ teeth. Who knows, maybe you even got jealous at a dentist office’s mobile app, making your digital marketing campaign look decades old.

For starters, we will make sure your custom dentist design uses a responsive design, allowing just about everyone with a smartphone to navigate around your pages. At the same time, Icon Website Design will utilize a number of colors and styles, along with your logo. We will do everything it takes to complete an original site that reflects your practice and philosophies. So, whether an individual searches for the best dentist in town from his desktop computer, her tablet, or one of their smartphones, you will gain all the exposure you need.

While our skilled team at Icon work on your dentist website design services, we will produce a few different mock-ups for us to sit down together and discuss. Maybe you like that content, but prefer the artwork from another page. No problem. Our clients can feel free to mark-up our designs, alter their appearances, and throw out whatever they do not approve of before the final commitment. Don’t worry, our professionals won’t take it personally. We know that it’s just business, and we want you to love everything about the website design services that we created for your dentists office.

While executing a successful online marketing campaign for a dentist can be quite competitive, you can depend on a team of professionals to cover all your bases. All you need to do is call Icon Website Design. After all, we build responsive web designs for dentists that far exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

Google AdWords is a powerful tool that can make or break a business. It all depends on whether a business has a successful digital marketing campaign or not. With effective pay per click ads, you can gain mass exposure for minimal costs. However, a poorly managed AdWords campaign can easily blow through a business’s budget with nothing to show for it.

Nowadays, consumers are searching the web from the palms of their hands 24 hours a day, 7 days a week. Online marketing, such as pay per click, is transforming the way consumers learn about everything from running shoes and cruise packages to local plumbers and theater tickets.

Just a couple of decades ago, businesses used to outbid one another for the best billboards along the highway, as well as the best spots on TV and the radio. Search engines results have joined the list, while both the White Pages and Yellow Pages have faded away. Google now gets about half a million searches every second. That makes billions every day and trillions by the year. In other words, a majority of businesses must rely on Google search results to stay relevant in today’s market. Without the visibility earned on the first page of search results, a business may never get noticed and go out of business in no time.

Many times, people who are surfing the web visit your site, but do not make a purchase. That is when retargeting your AdWords can make a huge difference. Not only are the advertisements targeted, but they are far more successful than regular ads seen on the internet. Think about it, have you looked at a pair of shoes on Amazon, but decided not to buy them until Google AdWords convinced you to look at them again until you eventually spent the money? It happens to the best of us, simply because retargeting ads work.

In order for an AdWords campaign to work, it is essential to have an amazing keyword list. First, you need your core list of targeted keywords.

Next, you should modify your keywords. Come up with words and phrases to make your keywords unique. Use words like cheap, inexpensive, discount, authentic, and special.

Then create an irresistible ad copy. Entice visitors to your website by using effective, concise and descriptive words, especially in the headline that will attract the eye of someone browsing a search results page.

Finally, limit your ad distribution to interested prospects. Save money by staying focused on your particular audiences, rather than using a general term to attract a high volume of only window shoppers. To target your audience more closely, use websites built-in tools, such as Google’s Phrase Match, Exact Match, and Negative Keywords.

Creating an effective pay per click campaign is now a necessity, even if it is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our content specialists serve as your virtual assistants with your pay per click advertising campaigns. Our staff members are Google Certified to run AdWords campaigns. Call Icon Website Design today at (800) 558-1017.

Let’s say you want your business to gain mass exposure on the internet, then it is time to implement an effective social media strategy. After all, posting your content on social media outlets allows your business to communicate with a targeted audience at a fraction of the cost of television and radio advertisements. Better yet, you can change something in no time to keep up to date with the latest and greatest trends.

Speaking of targeting your ads, you really must determine your audience. For example, you don’t want to be spending time and money advertising a child’s video game to a bunch of retired women. It is crucial to know your audience. These ladies may be looking for manicures and pedicures, especially ones with coupons.

What time of day you are advertising makes a difference. 11 pm may work for an internet dating site, but not advertising for a restaurant to try for breakfast. Also, what a 4-year-old finds intriguing about a commercial won’t be the same information as a teenager or a parent. Are you targeting clientele in Boca Raton, all South Florida, or the entire nation? Figure out the demographic you are trying to reach and many of these answers will appear. Best of all, you can test the waters with each campaign for a little bit and see what works before you spend a fortune on the wrong campaign.

As soon as you have your targeted audience figured out, you get to choose the platform you want to share it on. After all, the right social media outlets can expose a business to thousands of potential buyers. The opportunities on the popular Facebook are seemingly endless, as folks can easily share your posts with all their friends in a matter of seconds. There are now more than a couple billion users who have accounts on Facebook. Twitter is a preferred outlet for B2B, as the messages are short and to the point. Its newsfeed is always changing, and it is simple to start a conversation with others.

Finally, you must possess well-written content that attracts human interests, along with search engines. You can have a spectacular video on your web page, but it will not rank with poorly written content. Take advantage of this writing to expose your product or service to the market.

Is your business ready to get a social media plan that is seen on a variety of platforms with both photos and coupons? How would you like your posts to be liked and shared by hundreds, if not thousands of consumers turn to the best in the digital marketing business? If so, it is time to visit Icon Website Design online, or simply pick up the phone and call us today at 800.558.1017.

Let’s say you are new to the business world. Maybe you just graduated, or perhaps you decided to take a break from retirement. Whatever the case may be, you need to know how to use eCommerce online marketing to gain exposure in today’s business world. Not only does email marketing for eCommerce attract search engines to gain exposure, content marketing for eCommerce attracts both new and repeat customers. Let’s take a look at what’s involved in today’s eCommerce.

Starting with pay per click for eCommerce, products and services can target online campaigns. PPC is quite diverse and widely used by businesses that don’t even possess websites, as well as those with an online presence. For most businesses, they should begin setting up their PPC management for eCommerce campaigns to figure out which terms convert to sales profitably. Google’s pay per click AdWords may be the only way to get a steady, predictable stream of traffic each and every day.

Search Engine Optimization or Organic Ranking for eCommerce entails benefits that are too big to be ignored. For starters, approximately 70% of businesses engaging in social media marketing reported an increase in website traffic. While 75% of businesses involved in social media marketing for more than a year experienced even higher levels of traffic to their website.

Organic Ranking also entails quality leads. Social media marketing has proven that more than 50% of businesses who actively use social media for a year or more generated leads for their business. Meanwhile, by routinely posting information on various social media platforms, an audience of interested fans can be built. Asking them to get involved and, when they do, responding back is important to building a loyal customer fan base.

search engine optimization for eCommerce.

One proven outcome is the distribution of a business’s content through shares on social media pages, like Facebook and Twitter. Not only do these outlets attract search engines and potential customers, but they can also be used for eCommerce reputation management. Think about it, if you have 100 reviews all discussing how wonderful the food tastes at one particular restaurant, you will most likely want to try eating there. At the same time, if dozens of buyers share negative feedback about the poor service of one cable company, folks will be hesitant to trust that business.

Once your content is created, it should be shared to generate leads for eCommerce. More shares mean more links to your content, which signals value to search engines and better rankings. This type of linking also gives life to the content link, keeping it active and ranked for a longer period of time. Additionally, the more links to your content, the faster your content is likely to be indexed by search engines, which gives it credence.

If you’re looking for the greatest marketing and remarketing for eCommerce, rely on Icon Website Design. Our experienced professionals have the education and experience to handle all your eCommerce business’s online marketing needs. Call Icon Website Design today to learn more, 800-558-1017.

Whether it is in Miami Beach, New York, Texas, or Colorado, every landscaping business can earn exposure with the internet. Of course, it helps to know what you are doing with the latest and greatest techniques to stand above all the competition on the web. That is why it can be crucial to utilize the most recent trends in custom landscape service design.

To begin, websites for landscape service are now relying on full-width designs. That means that backgrounds are no longer seen on web pages, allowing space to be better utilized. As a direct result, sidebars are eliminated, simplifying the read for visitors. Sticky navigation, also known as fixed navigation, is now more popular than ever. This allows links to stick to the top of a page even when you scroll down. Most folks appreciate the fast and easy flow through a site, even if a fixed navigation bar is sometimes viewed as a waste of space.

Then there is the hero header, also known as the large web banner. It is the large image that is used along the top of websites for landscape service companies’ homepages, as well as other pages throughout a business website. Sometimes they are fancy logos, while other times they are photos or even video clips. Generally speaking, the hero image and its text are the first things that visitors’ eyes see when they look at a page. Therefore, a hero header should be visually appealing to men, women, and children, as it will become a symbol of a landscaping service.

Another important aspect of landscape service website design services is including links to businesses’ social media pages, including Facebook, LinkedIn, and Twitter, among others. These links and icons are usually seen at the top of web pages, but it may be better to place them in the footer. By doing so, visitors are forced to scroll through your page before leaving it. Who knows, an image or a pull quote in your landscape service website design might attract his or her interest.

Our experienced staff knows what works in terms of gaining public exposure. For instance, you should take advantage of a custom landscape service mobile website. After all, a majority of folks search the web are doing so on their smartphones. Therefore, it is vital that your business uses a responsive design. Doing so allows men, women, and children to enjoy a positive user experience with your site on their desktops, laptops, tablets, and smartphones. If you don’t use a responsive design, you will lose viewers, and ultimately money to your tech-savvy competitors.

Consumers also like to see professional photos and videos being used on website design services for landscaping. The use of still and moving images hasn’t decreased a bit, especially since everyone now creates them on their phones. These days, landscaping companies can get creative in showing the general public just how beautiful they can make different landscapes.

It’s no secret that landscaping is a highly competitive business. That is why it is crucial that your landscape design service is simple to find, looks fantastic, is easy to navigate through, and offers fabulous content. In other words, you need to call Icon Website design. After all, we build responsive web designs for landscape service that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

Let’s say you are part of the team at an accounting firm and you need to get more business. The first thing you need is an efficient website that stands above all the competition on the web. After all, men and women are not going to wait for a slow page to load or fill out any information on a site that looks like it was created in the Nineties.

What you need is:

A modern design created by experienced webmasters

Search engine optimization to attract both Google and targeted readers

A custom accountants’ design to generate more referrals off the internet

A reliable system that proves to be a pleasure for users, rather than a time-consuming nightmare

Links to and from social media pages, contact forms, email newsletters, referrals, customer feedback, and more

You do not need to throw away your hard-earned money on paying some expensive design firm to create a custom accountants mobile website. Icon Website Design has you covered. Our friendly staff will work with you to come up with a spectacular design for a responsive website. That way, your business website will look fabulous on any device, ranging from laptops and desktops to tablets and smartphones.

If you would like our office to create a custom website for accountants specifically for you, our team has you covered. Our website designers can mock up various options for you to choose from. Maybe you will like this feature, but want to eliminate that one from the homepage. No problem. You pick the design that you want and Icon Website Design will create it for your accounting firm.

Besides creating a brand-new accountants website design, we can make all the required modifications to an existing site. Maybe you don’t like the background color, or perhaps you would prefer to see different fonts on your pages. Working off your existing accountants site can save plenty of time and money. With our website design services for accountants, our web developers should be able to create a responsive website design with vivid images in one to two weeks’ time.

One feature that Icon Website Design has been implementing on websites for accountants’ companies with phenomenal results is the use of slideshow photos. We encourage accountants to use these photos to build localization to paint a picture of their firms and attract new prospects.

Simply send us copies of the new photos you would like to use, and we will add them to a rotating slideshow. If you do not possess pictures that you absolutely love, we will find some for you. Want to see a photo of a happy couple receiving a giant check from Uncle Sam, or a college student getting the help of a professional accountant, we’ve got you covered.

Icon Website Design can develop a modern website with plenty of images of your office, staff, and logo. We can even include a short video of you introducing your firm’s services on your custom-built web page in our accountants’ website design services.

We build responsive web designs for accountants that go above and beyond our customers’ highest expectations. In no time, your website will attract search engines like Google, as well as the interest of numerous clients. Call Icon Website Design today to learn more, 800-558-1017.

When a potential patient wakes up in the morning with a new physical ailment, he or she is going to search for a doctor in the area. While asking around for referrals may be trustworthy, the process is not nearly as time-consuming as looking on the internet.

Every minute of the hour, seven days a week, folks are looking for medical professionals to assist with everything from their runny noses and fear of spiders and treat issues ranging from a sprained finger to fatal illnesses. That is why it is so important that patients, both new and returning, can locate and contact you online with an efficient website for doctors.

If a physician’s website is not designed properly, it will be a major issue that quickly leads to lost patients. It’s not like a person will go searching in the Yellow Pages before he or she merely clicks on the next listing in a search engine. No one stands to profit, besides a doctor’s competition.

Do you have a medical group that wants a visually stimulating custom doctors’ design that works efficiently on desktops, laptops, tablets, and smartphones? If so, it is time to call Icon Website Design. We are here to take care of your graphic design so that you can get back to work as a doctor. You will be in good hands so that your patients can be too.

Let our highly experienced team of designers create your business site with the right graphics, links, creative content and keywords. Then comes the social media and so much more to drive men, women, and children to a doctor’s office with online visibility. A well-crafted physician’s website will showcase a doctor’s talent while keeping visitors informed and even entertained with eye-catching graphics. Your medical website design should use nothing but the latest and greatest technology to serve clients, whether it entails scheduling an appointment, reading a blog, or connecting on Facebook.

Here at Icon Website Design, our skilled team will work to redefine your medical office’s site, making it stand far above the competitors’ pages. No longer will you have to worry about this doctor’s page loading so much faster than yours or that doctor’s website has superior graphics. Not only will you catch up, but Icon Website Design will ensure you surpass all the other players in your field, from pediatricians and general MDs to dermatologists, and brain surgeons with a brilliantly crafted medical website design.

We have worked with numerous website design services for doctors. For instance, Icon Website Design has created pages with five columns that take up a whole screen. We know that the layout no longer works, as so many surfers of the web will be unsuccessful navigating through a custom doctors mobile website. If you want people to locate and spend time on your web pages, you need mobile-friendly doctors website design services. To work on every device, you need responsive web development. That way, every custom doctors mobile website will work on desktops, laptops, tablets, and smartphones.

From classic to chic, whatever you want for your doctors website design, Icon Website Design has the skill to make your vision a reality. We build responsive web designs for doctors that surpasses your competitors’ websites. Call Icon Website Design today to learn more, 800-558-1017.

When it comes to online marketing for lawyers, possessing a strong internet presence is essential for any law firm trying to attract new clientele. If you have a business site or are thinking of creating one, you must know how to build a branded presence on the web. Otherwise, clients, as well as search engines, will have a difficult time finding your firm. That’s where Icon Website Design can help you generate leads for lawyers with online marketing for attorneys.

Working as a lawyer, your time is precious. The last thing you need to do is worry about the small tasks that are necessary for your office to be successful. That is why you may not have the time to create an efficient marketing campaign on the internet. No worries. The professionals working at Icon Website Design will earn your website all the organic traffic it needs to improve and maintain a prominent online presence. Relying on nothing but the latest and greatest practices, your law firm will earn all the exposure it deserves.

Content marketing for lawyers is essential for getting a practice seen all over the web. It is smart to mix in backlinks, as well as search engine optimization for lawyers with effective keywords. Organic Ranking for attorneys attracts new and existing clients that search the internet for legal assistance.

Another method for attorneys to attract clients is pay per click for lawyers. If you are wondering what is pay per click, also known as PPC, it is nothing that our digital marketing specialists can’t handle. Our experienced professionals can choose the most cost-effective words and terms to get relevant shoppers to click on and end up at your site. You can spend as much or as little as you want on your ad while targeting your audience by age, sex, and/or location. Well-executed PPC management for lawyers on popular sites like Google AdWords and Yahoo! can be easily tracked and measured.

We’ve all heard the old expression, content is king. Well. The phrase is as true as ever when it comes to attorneys. When it comes to lawyers’ reputation management, it takes quality writing on websites, blogs, and social media pages to see positive results. Not only do all three outlets need search engine optimization to attract readers on Google, but the content development must always be relevant. Organic Ranking for lawyers changes by the minute and it takes a true professional to stay on top of the most effective and cost-efficient advertising words and phrases.

Another useful technique of online advertising is email marketing for lawyers. This allows your clients to review your messages at a time that is convenient for them. This way they can take in all the information on a legal proceeding. The information is right there in their inboxes whenever they want to revisit or share it. Also, email marketing comes at a very low cost. It allows you to reach as many or as few prospects as you would like and you can set up automatic emails at your discretion. Remember, if people don’t click reply, visit your website to fill out the contact form or pick up the phone and call you, remarketing for lawyers can always remind them that you are available.

Icon Website Design has the know-how in attorney digital marketing. Your website and its marketing techniques are vital to your business. Call Icon Website Design today to learn how we can assist with your online marketing, 800-558-1017.