Yahoo AdReady is an Affordable Alternative to AdWords Advertising

The Yahoo AdReady program is a banner advertising system whereby participating advertisers can show their ads across a vast network of websites. Your banner ad can be targeted to specific audiences and displayed on Internet pages and sites matched to that specific audience. People seeing your advertisement can instantly click through to your web site store to learn more or to make a purchase on the spot. At Icon Website Design, LLC, we make advertising work for you – more specifically, we can create a banner ad campaign through Yahoo’s advertising segment that will produce results.

Despite what many may think, banner advertising is not yet over-the-hill per se — and in fact, it is still an effective Internet marketing tool. Rather, banner advertising has evolved — or at least the profitable and successful portion of banner ads have evolved to better suit the web’s new environment. It is survival of the fittest, but remember that the Internet itself is not that old — some of the horrendous, eye-damaging banner ads still exist in abundance across your favorite sites. Knowledgeable internet entrepreneurs have long abandoned the grotesque, in-your-face marketing styles, and instead concentrated on targeted, tasteful, and trim banner ads.

Many text link and pay-per-click advertising vendors also offer the option of banner ads. Similarly, many e-zine and newsletter publishers sell space on their sites. And savvy Internet marketers are taking them up on these advertising opportunities. Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

Due to the graphic nature of its design, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser’s Web site. This is something like touching a printed ad and being immediately teleported to the advertiser’s store! A Yahoo banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways. This second effect of advertising is known as branding. We’ve all experienced the effects of branding before. Say you see ads on television for Brand X glue all the time. The ads don’t seem to particularly affect you — you don’t leap from your couch to go buy glue — but down the road, when you’re at the store shopping for glue, they may affect the decision you make. If you don’t have any other reason to choose one type of glue over the others, you’ll probably choose the one you’re most familiar with, Brand X, even if you’re only familiar with it because of advertising.

Here at Icon Website Design, we have our own graphic design team in the Art Department of the joint venture with Preferred Printing, Inc. Designing an attractive banner is an easy task for us. However, you certainly need to put that banner to use. We make sure that you can track your results and we make adjustments to your campaigns based on response. Analyzing your results can help us fine-tune your banner, landing page, or target audience to improve your response and sales. Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available. Analysis from Icon for your campaign with Yahoo includes Click-thrus, CPC (Cost Per Click), Page Views, CTR (Click-thru Rate), CPM (Cost per 1,000 views), and ultimately the most important metric, CPS (Cost Per Sale). Call Icon today to find out how you can get started with a customized Yahoo AdReady banner ad campaign that delivers.

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