Nine out of every ten people looking for new furniture will do a little homework online before calling a store to ask any questions. In other words, websites for furniture stores are crucial, as their exposure can make or break their businesses.

Employees at furniture stores usually lack the time and knowledge necessary for building their professional websites. That’s why it helps to bring in a team that specializes in furniture store website design services. After all, a website is a necessary marketing tool to gain exposure, as well as keep in contact with current customers. Therefore, you want a furniture store website design that looks fantastic, as well as operates without a glitch.

To begin, every custom furniture store design needs to make a positive lasting first impression. Surfers of the web tend to have short attention spans. That means most folks will spend a few seconds looking at your page before they back-click to check out one of your competitor’s web pages.

Studies have shown that a majority of visitors to websites for furniture stores are doing homework, check out what exactly is offered, and for how much, as well as what is in stock. Essential information that should be easy to find on every webpage is the phone number, address, and hours of operation. Do photos show the store from the inside? What about pictures of the parking lot, as well as the team of employees? Many sites even have links to a variety of social media pages as well.

At the same time, it is vital that a furniture store’s website takes full advantage of search engine optimization, also known as Organic Ranking. The stores must rely on the latest and greatest tactics. This means the content should contain the right keywords and keyword phrases, without overusing any terms.

Other pivotal factors that search engines look for on furniture store websites include working links, current information, photos, videos, and blogs, as well as links to various social media pages.

Relying on links to popular sites, like Facebook and Twitter, allows customers to write and read reviews. Often times, folks post photos of new furniture in their homes. Then the pictures are shared all over their social media pages, earning your furniture store plenty of free exposure. Sites like Instagram and Pinterest allow buyers to get a clearer picture of a furniture store and its stock.

If the furniture store office’s website is not responsive, it will function properly on mobile devices, including smartphones and tablets. As a result, Google and other search engines will punish your Organic Ranking ranking.

It is also imperative to know what to avoid on a furniture store’s website. For instance, you never want to have a lack of engagement. Keep the site updated, and if a consumer contacts you, make sure to reply within 24 hours. Also, never play music or videos without an individual hitting a play button. Unexpected noise can be a major issue for a shopper. Maybe he or she is at work or in a classroom.

When you want a top of the line website and custom furniture store mobile website, depend on the best in the business, Icon Website Design. We know just how important website design services for a furniture store are. That’s why we only build responsive web designs for furniture stores that exceed our customers’ highest expectations. Call Icon Website Design today to learn more, 800-558-1017.