If you possess a website for your plumbing business, you want to be seen as much as possible by the public. In order to gain that exposure, you must play by the ever-changing rules set by the king of search engines, Google. With so many competitors on the market, your website and your online marketing campaign must stand out. That is why it is critical to optimize your plumbing business’s website.
To start, you should optimize your site for search engines. If your business isn’t taking advantage of plumbing Organic Ranking properly, the general public will not be able to find it in local search results. After all, the dynamic world of Organic Ranking relies on keywords, URLs, tags, meta-descriptions, links, images and content. Plumbers get penalized for posting broken organic links, redirects and high bounce rates on their business pages.
It is also vital that you optimize your plumbing business’s site to be mobile friendly. Roughly half of the folks looking for a plumber online are doing so on their smartphones or tablets. If you are not using a responsive web design for plumbers on mobile devices, you are most likely losing potential customers to your competition.
The same can be said about having a high-speed web page. Folks expect a plumber’s web design to load in just a couple seconds. Rather than wait around for your homepage to upload on one’s phone, it won’t take long for a potential customer to hit the back button and view your competitor’s user-friendly page. These bounce rates do not go undetected by Google and plumbers are punished for them on a daily basis.
Every plumber should also be easily found in organic searches. That means playing ball with Google. That means a plumbing business’s site must be well designed and possess relevant content. It can be advantageous to be listed in Google My Business and appear on Google Maps, as well as have a social media presence on Google+. Otherwise, it will not stand a chance against other plumbing companies that are not only playing the Google game, they are winning it with high rankings and visibility. Adding photos, graphics and user reviews will also make a plumbing business’s site more user-friendly.
They may not have the same influence over consumers as Google, but it is also smart for plumbers to get their businesses listed in local directories. Sites like Yellow Pages, White Pages, Yelp, Angie’s List and Craigslist are all prime examples of where thousands of consumers do their research. On your listings, be sure to include your specialties, such as residential swimming pools or commercial plumbing, along with your contact information, hours and logo. If you can post content, make sure to share positive user feedback. Maybe you can add photos too. Doing so will get your site picked up and used by others’ backlinks. Do not make your site live and forget it. You must check them on a regular basis. Answer questions, address concerns and thank visitors for their positive feedback. Make sure to update the content on a regular basis as well. After you’ve earned a person or a company’s business, you need to keep it for the long-haul. At the same time, appearing in local directories assists a plumbing business’s Organic Ranking ranking.
Next, a plumber’s website design can take advantage of video content. Wouldn’t you want to call a company whose work you can see on YouTube? Upload videos of your team performing work and pleasing buyers. Including customer feedback gets people excited to share the videos with their family, friends, and followers all over their social media pages, like Facebook and LinkedIn. You can even host live-streams to educate and appeal to potential customers. Again, your posts can attract search engines if you use subtitles and descriptions with your video content.
When you are ready to get you business the latest and greatest website design for plumbers available, rely on the best digital marketing team around. Icon Website Design always takes care of business. Feel free to contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.