Tag: SEO

You Too Can Do Organic Ranking
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You Too Can Do Organic Ranking

You may not be a computer technician or a college graduate with a degree in computer science, but it is still possible to keep up with the ever-changing world of search engine optimization in 2018. While Organic Ranking can certainly appear to be too big to swallow, it is possible to learn the game and profit enormously from it. Best of all, you can teach it to yourself without any tuition costs whatsoever.

To begin with Organic Ranking, you need the right tools to have a successful campaign. As long as a digital marketing professional knows what he or she is doing, online campaigns cost minimal time and money. For instance, relying on Google Analytics allows you to track and report crucial information about your ad campaign, like when, where, and what specific advertisements were clicked on. Using trial and error allows you to set up better campaigns in the future. Google AdWords can tell you what keywords are valuable to your audience, allowing you to cater to their needs. Will you be better off buying an ad for South Florida gym or gymnasium in Ft Lauderdale?

Google Webmaster Tools lets people view their websites as if they were the search engine. Where do your links go, are your keywords relevant to your content, and what needs to be fixed on your web pages? To answer these questions, you should perform a site audit. Unfortunately, website audits can take up plenty of time and energy, but they are a necessity in the world of Organic Ranking. After all, getting penalized by search engines can be detrimental to plenty of businesses.

Keyword research is an important part of search engine optimization. Otherwise, it will be almost impossible to gain free exposure. Every week, Google receives billions of search queries. That’s why it is wise to learn Google Trends, allowing you to see what words and terms are the most commonly used on the search engine. While LeBron James may be a huge keyword during basketball season, it may not be worth much over the summer.

While keywords and keyword phrases are significant to Organic Ranking, a campaign still has to depend on well-written content. Otherwise, folks will not stay on a page, bounce rates will fly, and the information will never get read. Google’s algorithm puts a pretty big emphasis on high-quality writing. Keyword stuffing is punished by Google and other sites. In other words, a marketer cannot simply throw a bunch of keywords on a page and still get a high ranking. The right terms should also be used in in headings, subheadings, and even the address.

When keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher’s click. Think of them like ad copy, and work to make searchers care about your page.

If you have a business website, Icon Website Design will be happy to perform a free review for you. If your business is not using AdWords, we will be happy to sit down for a FREE consultation to create an effective campaign for your product or service to earn more business. Call Icon Website Design today at 954.733.8862.

Website Design for Roofers
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Online Marketing for Roofers

Does your roofing company have a respectable digital presence? In today’s modern age of internet marketing, you need internet exposure to reach potential customers. Roofers should think of their business web pages as brochures for shoppers to get a quick look at what they offer. People see photos, read stories and find general contact information. Nowadays, websites for roofers are an online selling tool that cost a fraction of television and radio ads.

When you need a customized roofing website, Icon Website Design is the experienced team of specialists that you want. Not only do we build responsive web designs for roofers looking to rank on the first page of Google, but our website design services for roofing sites are gorgeous. Whether you simply need an update to your current business web pages or need us to create a custom roofing web design from scratch, we’ve got you covered.

  • Website for Roofing Companies – Does your business’s website lack online appeal? No worries. For years, Icon Website Design has been developing beautiful sites that attract search engines, as well as consumers’ eyes to generate leads for roofing companies around the nation.
  • Custom Roofing Mobile Websites – These days, people search the web from the palms of their hands more than they do on their desktop computers. It is crucial that a person can read your text from his or her smartphone or tablet. Your phone number must be easy to locate at the top of the screen. That is why it is critical for your roofing business website to be mobile-friendly. Otherwise, you are missing out on countless leads.
  • Roofers Creative Website Content – Any roofing business’s website should sell readers. That is why you need quality writing to compel visitors with your best pitch. After all, that is what will convince them to pick up that phone to call your roofing company. Icon Website Design’s professional writing team has many years of experience creating Organic Ranking copy in home service industries that entices both readers and search engines.
  • Roofers Pay Per Click (PPC) – Icon Website Design uses PPC, such as Google AdWords, because it works for exposing your roofing company to your targeted audience. The internet marketing model used on search engines, advertising networks and content websites, such as blogs, requires advertisers pay a set amount when a user clicks on an ad. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.
  • Social Media Marketing for Roofers – Icon Website Design can set up and promote all your social media, including Facebook, Twitter, LinkedIn, Google+ and more.

 

When you rely on Icon Website Design’s superior roofing website design services, you will be teaming up with an honest company that is familiar with your industry. We can develop your website, as well as your online marketing campaign from your perspective. We are here to create your vision, while supplying guidance every step of the way. Your roofing company’s organic search engine rankings will skyrocket, while we track every detail of the improvements. Best of all, we can do it all without exceeding your budget.

Let Icon Website Design build a spectacular website for your roofing company. Watch your business boom, as our superior roofing website designs will exceed your highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

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$150 AdWords Voucher

If you’ve been thinking of starting a Pay-Per-Click campaign, rely on Icon Website Design to handle all your digital marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive a free $150 voucher towards your AdWords campaign. https://www.icongrowth.com/

How to Get Your Business Website to Covert
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How to Get Your Business Website to Covert

Your business may have a gorgeous website with all the colors, photos, and videos that consumers love. But it is useless if you do not have a positive conversation rate. In other words, your site must lead people to act, as in buying your product, downloading your menu, or signing up for your email blasts.

Your conversation rate is a mathematical marketing process known as optimization. You should begin by targeting your audience. Are you searching for senior citizens in Boca Raton or preteens throughout Broward County? You can rely on Google Analytics to break down the most recent and relevant searches that your specific audience is searching. Google Analytics will tell you what specific terms are worth your time to post on your website.

It is always a good idea to create campaigns and give them a shot on Google Analytics. That way, you can test the waters to figure out what specific terms are worth your time and money. Should your keywords concentrate on Fort Lauderdale, Broward County, or South Florida? Data driven decisions almost always assist a website’s conversion rate.

Do not rely on one term in your Google AdWords campaign. Depend on a few different phrases at the same time. Doing so is the most productive in earning clicks, keeps targeted shoppers on your site, and lowers your bounce rate. At the end of the day, your conversation rate increases, which puts more money in your pocket.

Other factors for a business website to think about include Organic Ranking-friendly content, page design, photos, and videos to attract and engage potential customers. Make sure there are links to your updates social media pages as well.

When you are ready to get the best optimization for your business website’s conversation rate, get in touch with Icon Website Design at (800) 558-1017. It feels good to be at the top.

Online Reputation Management in 2017
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Online Reputation Management in 2017

In 2017, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook, Google+ and Twitter. Then target your audience of followers by niches, such as ‘Health professionals in Palm Beach’ or ‘Steak restaurants in Boca Raton.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Super Bowl or Donald Trump. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Remember how easy it is for an unhappy customer to click on the next business that appears on your search engine. When you want the best online reputation management for your targeted business, contact Icon Website Design today to handle your digital marketing needs.

Social Media
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Is Your Business Taking Advantage of Social Media?

Like it or not, social media isn’t going anywhere. It’s more than a fad. If your business is not taking advantage of all the marketing opportunities on popular sites, like Facebook, Twitter, and Snapchat, you are missing out on an enormous chunk of potential customers.

As social media websites evolve, so does the advertising industry. It is up to you and your team to stay on top of the latest and greatest marketing techniques. For instance, is your online content mobile friendly? At the same time, what worked for search optimization a few years ago, can now hurt a business, even on their daily social media posts.

Despite President Donald Trump’s constant updates, people are getting sick of Twitter and its constant flow of messages. Men and women prefer detailed posts with well-written content. Maybe if users were only allowed to post once or twice a day, it would give their messages much more impact on readers.

Communication is becoming more and more professional, as well as diverse. Companies’ posts provide inspiration and knowledge to consumers without being pushy. A good content writer on social media influences a shopper’s emotions. In the long run, the writer will gain customers’ trust and inspire them to make the right purchases.

Snapchat is becoming more and more popular on a daily basis. Visitors enjoy the live content and videos that are quickly uploaded from individuals’ smartphones. Despite the growing popularity of Snapchat and Instagram, sites like Twitter and Facebook aren’t going to become irrelevant, the way Myspace has in the business world.

Regardless which social media outlet you choose, take advantage of Icon Website Design’s expertise to reach the general public, as well as keep them informed of your business with a spectacular social media expertise. Call Icon Website Design today at 800.558.1017. You will not be disappointed.

Internet Marketing in 2017
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Internet Marketing in 2017

As every professional digital marketing agent knows, the game is changing on a daily basis. Now that we are in 2017, the ever-evolving technology on search engines is finding more and more ways to connect consumers with products and services. Buyers’ preferences are always changing, as are industry giants like Google. That’s why it is imperative to stay current on digital marketing’s latest regulations and trends.

To be as lucrative as possible with your digital marketing, you need to get as many connections, also known as friends and followers as possible on your blogs and social media pages. The wider your audience, the higher your number of potential customers. Of course, you need authentic consumers to share their positive feedback, rather than simply buying your clicks and contacts.

Use the web to keep in contact with your current and perspective clients with engaging content. Offer useful information to your readers without trying to oversell them. Just don’t slam your connections with too many emails or posts, unless you want to get spammed.

Photos and digital images are extremely significant. Take advantage of social media sites to attract readers’ eyes with vivid visuals. Once you have their attention, keep them interested with quality writing and perhaps a special deal. You could have spectacular writing and a phenomenal sale posted on Facebook or Instagram, but nobody’s going to read about it if you don’t capture their attention first. After all, studies show that graphics last longer in buyers’ heads than any printed information.

Remember, whatever digital marketing strategies worked the best in 2016 are sure to change. Every day, more and more people are relying on ever-changing technology to shop and buy. online marketing can be crucial for a business. On today’s market, you need to rely on search engine optimization (Organic Ranking). The same can be said for mobile apps, pay-per-click advertising, and first-rate digital content. Contact Icon Website Design today to handle all your digital marketing needs.

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Market to Millennials

Like it or not, millennials are now the largest group of workers, as well as consumers in the United States. Baby Boomers and Generation Xers are now in the minority. Millennials have their own unique characteristics, as they grew up with the internet, cell phones and social media. In today’s digital age, your company cannot afford to overlook their massive buying power on the internet.

When it comes to marketing your product or service to millennials, you have to know their demographic. They are diverse and have short attention spans. If you do not immediately capture a millennial’s attention, he or she will quickly scroll down to something more colorful without giving your photo, video or write-up a second glance.

Considering that millennials have always had speedy technology in the palms of their hands, you need to market with the internet in mind. Create an app specifically for your business. Take advantage of several social media outlets to constantly stay connected with your clients and potential customers. For instance, if the Yankees win the World Series, blog about the game-winning homerun. A business and its digital content must stay current and relevant to millennials. At the same time, a business should always be able to communicate with buyers, as well as provide technical support whenever duty calls.

Rather than focusing on a hard sell, allow millennials to do their own homework and conclude you are the best business to provide their products or services. Authenticity matters these days, and whatever impression you leave with a customer will surely be shared on social media. Online recommendations and reviews from peers are more important than any sales flyer left in a millennial’s mailbox.

When you want to deliver your business to millennials, let Icon Website Design give you all the advantages to stay ahead of your competition. Serving as South Florida’s best internet marketing company, we use nothing but the latest and the greatest technology available for every type of business to design, edit, and enhance your website. There is a reason that millennials love working with us. It’s because when it comes to Organic Ranking marketing, pay per click management and web design, Icon Website Design is the best in the business.

Robots Organic Ranking
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Organic Ranking in the Business World of 2017

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

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Get Relevant Website Traffic with PPC and Organic Ranking

How do you drive relevant website traffic to your business website? Try a PPC campaign and Organic Ranking tools.

Search engines are the primary method used by a majority of people looking to find information in Fort Lauderdale about a product or service. Picking up phone books and business directories to find businesses and services are viewed as archaic methods of finding information. The Internet is faster, easier to use, and provides more information which is why most people turn to it first before trying any other resource.

Online Presence Brings in Website Traffic

More and more consumers are turning toward online Internet shopping than ever before. People in need spend most of their time researching everything online from clothes and restaurants to home repairs and personal services. Even if they aren’t ready to buy, consumers love to window shop on the Internet by just browsing for new items and information.

Companies in Fort Lauderdale are beginning to realize the importance of their online presence. Many of these businesses are getting a large number of referrals from online visitors who happen to come across their business website in their online search. Having a custom design website optimized to reach your target audience is key to increasing your business and getting a large number of clients to your website.

Importance of Organic Search Results

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Pay Per Click (PPC) Can Drive Relevant Website Traffic

Driving in relevant website traffic to your business website can be made even better with a PPC Campaign (Pay per Click). Pay-per-click allows businesses in Fort Lauderdale and elsewhere to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to earn those visits organically. PPC is one of the most popular types of search engine advertising because it gets results. PPC will increase the amount of relevant traffic to your website, which is why having a PPC campaign is one of the most popular for business websites in Fort Lauderdale.

Costs for ads run in Pay per Click campaigns need to be in the budget for any business considering an Internet marketing strategy. If you are opting out of the Pay per Click campaign, remember that clicks will account for 25% of the Internet business and you are passing it up while your competitors may be glad to take in that margin.

PPC and Organic Ranking Strategies in Driving Website Traffic

Generating leads to your website means that those that are directed via your PPC campaigns and Organic Ranking strategies can easily turn into a viable business. Having traffic directed to your website is one aspect, but having them transformed into emails, calls and sales of your products are another. Our experiences have allowed us to not only generate the right traffic but to convert those leads into prospective customers.

The end result of any Internet marketing campaign is an increase in the number of sales your Fort Lauderdale business gets. The more traffic your website gets, the higher the likelihood of getting qualified leads, and the more likely your sales will increase.

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Talk to a PPC Expert

Interested in learning more about the options available in Pay per Click campaigns for your business? Talk to one of the PPC experts at Icon Website Design. We can answer all your questions and help you in determining how to grow your online business presence.

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