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Prepare Your Business’s Digital Marketing for Hurricane Irma

Unless you own a local Home Depot or bottled water company, there isn’t much for a South Florida business to look forward to when a disastrous hurricane plows through your neighborhood. Business owners in Homestead remember their stores and offices being flattened by Hurricane Andrew in the Nineties, while Wilma left thousands without power for weeks.

Businesses almost always have some type of insurance against natural disasters, like Hurricane Irma. However, many businesses in Miami, Fort Lauderdale, West Palm Beach and the rest of the Sunshine State do not have enough coverage to fix all the property damage and interruption of business.

When business owners find themselves homeless, they may not be overly concerned with their customers’ digital marketing work. Of course, a client of yours living in Chicago who is relying on your team to run his pay per click and Organic Ranking campaign throughout the Midwest won’t often feel the same. How long do you think that company will wait for you to open your office up before it calls one of your competitors in the Windy City? That is why it is essential to get you ready for the worst.

First and foremost, formulating a hurricane recovery plan for your Florida business will help ensure the safety of every employee. It will also minimize the time that everyone will be out of work, and delay your clients’ products or service. No one wants to suffer property damage or an economic loss. Dealing with annoying insurance companies won’t be such a headache and you may even be able to save a few bucks on your premiums.

Make sure that every person at your business has a checklist of how to prepare for Hurricane Irma. The list should include everything from emergency phone numbers to how to properly shut down and store their computers. Folks should also have some sort of disastrous hurricane plan, including the best ways to exit the building and the most secure places inside the building. Maybe take some time this week to go over the best procedures before the disaster hits. Every owner should review the specifics of his or her lease, if not property insurance, with a landlord or insurance agent. From a generator to masking tape, what emergency supplies do you need? Who will pay for new phones if there is a horrible flood? How long will it take before you can open your doors for business again?

It would be smart to choose one person, such as the CEO or office manager, to coordinate who does what in hurricane preparations. Make a roster with emergency contact information. Create a line of communication for every member of the team to stay up to date with status reports. That way, every team member can account for another, confirming every individual’s safety before, during, and after Hurricane Irma.

Make sure all your important files are backed up multiple times. Have them on more than one computer, as well as an external hard drive. Perhaps rely on an online storage system, like Dropbox too. You can even depend on CDs, DVDs, and flash drives to hold vital information, from bank account numbers to employees contact information.

If your Florida business does get whacked by Hurricane Irma, you do not have to lose all your clients’ digital marketing accounts. Schedule their posts online, whether it’s on a company’s website or on its social media pages. Stay on top of their pay per click and Organic Ranking campaigns, despite any natural disasters, by calling Icon Website Design today at 800-558-1017.

Digital Marketing After Hurricane Irma

search engine optimization
GeneralGetting StartedHelpful TipsOnline MarketingOrganic Ranking

What You Need to Know About Organic Ranking

Nobody says that search engine optimization is easy. In fact, Organic Ranking is quite the opposite, as Google’s algorithms change every few minutes. But as long as you know the right techniques for a long-term strategy, you can rely on Organic Ranking to gain exposure, as well as profits.

To start, you must understand that there are no shortcuts to a quick and successful Organic Ranking campaign. An effective search engine optimization campaign takes plenty of energy and resources, along with months to see a difference. If you are looking for a fast way for consumers to see your business with an effective digital marketing campaign, rely on pay per click.

People must realize that Organic Ranking is complicated. People in the business are usually familiar with keyword content, tags, and descriptions. However, there is much more to it, such as filtering your keywords, semantic markups, and off-page search engine optimization. These factors should never be ignored. Google considers them in your business’s ranking. That is why it is essential to possess a high-quality business website with respectable links to and from your site. In other words, link to Wikipedia and the New York Times, rather than Joe’s Subs and your nephew’s Twitter account. Doing so gives your website authority in the eyes of readers, as well as search engines.

When it comes to writing and posting on your pages and blogs, you must create quality content without sacrificing your Organic Ranking keywords. Rather than simply the main word, Google now recognizes words’ meanings, synonyms, and variations. Doing so prevents a child searching for a “heavy metal magazine” about music in an online bookstore from finding a medal magazine about military battles simply because of a small typo. Remember, content is king in the world of internet marketing.

Even keywords have grown more complex in search engine optimization. When choosing what words you want to rank for, think of what your customers will be searching. Do a little research to see what terms are the most common. For example, does “exterminator in Palm Beach County” get searched more often than “Boca Raton exterminator?” Then you need to think about how much competition you will have to deal with for those keywords. “Italian dinner on Las Olas” will certainly be less competitive than “Fort Lauderdale restaurant.” Also, think about synonyms that people may use to find that very same Italian restaurant in Fort Lauderdale, such as “South Florida,” “Broward County,” “Downtown,” “diner,” “grill,” and “eatery.” Will it be worth it to try to rank for these terms? Google Analytics may answer the question, as well as personal experience. Just don’t blow through your entire budget testing the waters.

Last, but certainly not least, you must be mindful of how many keywords are used on your business webpage. Considering how competitive keywords are to search engine optimization, you should use it with a few other words. For example, rather than “shoes,” focus your keyword phrase on “women’s shoes in Coral Springs.”

As long as you use the latest and greatest techniques in your Organic Ranking campaign, it is possible for your business to land on the first page of Google.

There is no question that one of the best digital marketing campaigns available these days is search engine optimization. Get in touch with Icon Website Design today to create and execute a spectacular Organic Ranking campaign for your business. Call Icon Website Design today at 800-558-1017.

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