You may not be a computer technician or a college graduate with a degree in computer science, but it is still possible to keep up with the ever-changing world of search engine optimization in 2018. While Organic Ranking can certainly appear to be too big to swallow, it is possible to learn the game and profit enormously from it. Best of all, you can teach it to yourself without any tuition costs whatsoever.
To begin with Organic Ranking, you need the right tools to have a successful campaign. As long as a digital marketing professional knows what he or she is doing, online campaigns cost minimal time and money. For instance, relying on Google Analytics allows you to track and report crucial information about your ad campaign, like when, where, and what specific advertisements were clicked on. Using trial and error allows you to set up better campaigns in the future. Google AdWords can tell you what keywords are valuable to your audience, allowing you to cater to their needs. Will you be better off buying an ad for South Florida gym or gymnasium in Ft Lauderdale?
Google Webmaster Tools lets people view their websites as if they were the search engine. Where do your links go, are your keywords relevant to your content, and what needs to be fixed on your web pages? To answer these questions, you should perform a site audit. Unfortunately, website audits can take up plenty of time and energy, but they are a necessity in the world of Organic Ranking. After all, getting penalized by search engines can be detrimental to plenty of businesses.
Keyword research is an important part of search engine optimization. Otherwise, it will be almost impossible to gain free exposure. Every week, Google receives billions of search queries. That’s why it is wise to learn Google Trends, allowing you to see what words and terms are the most commonly used on the search engine. While LeBron James may be a huge keyword during basketball season, it may not be worth much over the summer.
While keywords and keyword phrases are significant to Organic Ranking, a campaign still has to depend on well-written content. Otherwise, folks will not stay on a page, bounce rates will fly, and the information will never get read. Google’s algorithm puts a pretty big emphasis on high-quality writing. Keyword stuffing is punished by Google and other sites. In other words, a marketer cannot simply throw a bunch of keywords on a page and still get a high ranking. The right terms should also be used in in headings, subheadings, and even the address.
When keywords appear in the meta description, they also get bolded, which can help with visibility. The primary goal of a meta description should be to earn the searcher’s click. Think of them like ad copy, and work to make searchers care about your page.
If you have a business website, Icon Website Design will be happy to perform a free review for you. If your business is not using AdWords, we will be happy to sit down for a FREE consultation to create an effective campaign for your product or service to earn more business. Call Icon Website Design today at 954.733.8862.