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If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

There is a real art to web design. In Fort Lauderdale, web design companies may promise a brilliant web design but often, in the end, the website turns out to be a living nightmare.

Just because a website is interesting to look at, doesn’t mean it’s effective.

Visitors to a website need to be able to find what they want. If they can’t, visitors will leave the site in an instant. Beautiful websites without a strategic plan to bring in traffic and convert visitors to customers are basically an expensive, ineffective, colorful mess!

Most business owners need a web design that looks good, is easy to navigate through, and will help their businesses succeed online. What’s so hard about that? Nothing, really. If you pick the right website design company who employs web developers and web designers that will work with you to get your website where you want it to be.

But before you burn through too much of your money and time trying out different web design companies, there are a few trade secrets that can help you make a wise decision.

Secret #1: Beauty isn’t everything.

Form and function are equally important in website design. Of course, web design needs to be attractive but, if the visual impact is all its got, your business website is going to ultimately fail.
Good looks don’t necessarily equal sales. Smart navigation that leads visitors through the website to the right product and eventually to a targeted call-to-action is the ultimate goal. That’s the objective for most business websites and the job for any website design company in Fort Lauderdale you choose to hire.

In a perfect world, a website will not only be dazzling in visual appeal but effective in getting its website visitors to complete the necessary call-to-action. But, as you work through the nuances of web design, you may find that you have to choose between a beautiful design or results. Always choose to get results. Paying the bills takes precedence over a gorgeous design.

Secret #2: Web design may not be the entire problem.

If you are having problems with your website driving traffic and converting visitors, it may not be a design issue. Remember, web design is just one piece of the puzzle.

• Search Engine Optimization: Optimizing a website for specific keywords is vital to a strong website.
• Content: Take a hard look at the message your website is sending. Is it on point or does it need new fresh content?
• Brand: Your branding may be off the mark and not targeted at the right market.
• Marketing Strategy: Do you have a marketing strategy? Is it rock solid or are there holes in it?
• Product or Service: Could there be an issue with what you are offering?

Web design is important. All Fort Lauderdale businesses need to have a website that is responsive if they want to compete in this marketplace. However, great web design only goes so far. It can help fix some issues but it is not the end-all-be-all to why you may be falling short.

Step back and take a look at the big-picture. You may come to find that there’s nothing wrong with the web design. You may need to think about a whole new marketing strategy that includes search engine optimization, pay-per-click investment, and other creative approaches.

Secret #3: Hire web designers that understand branding.

Do you know what branding is? Not everyone does. Branding helps a business create a name, logo or design that identifies them or their product. It should differentiate them from all others. When a business employs an effective brand strategy, it will have a major edge in its competing market.
Many web designers aren’t schooled in developing brand identities. They probably know how to create web designs that reflect a brand identity, but may not have the skills to help you actually develop it and outline a strategy to proper market it.

If a Fort Lauderdale business needs to develop its brand, you need to find a Fort Lauderdale website design company that has web designers with a solid understanding of branding. They should be able to develop a site that reflects your brand identity. The way for you to know if the website design company you are working with knows branding techniques is to ask. Never assume. Otherwise, you may end up attracting the wrong audience.

Secret #4: Psychology plays an important role in web design.

You know this is true! Think about the commercials on television and the ones you like and remember the most. Those likely are the ones that appeal to your psyche. Whether it is funny or sentimental, consumers want to “feel” something when they are engaging with a website. Now, the truth is most web designers you come across won’t have a minor in psychology or even business. So how is a business owner supposed to know if they are hiring web designers that know how to appeal to their audience?

When talking with web design company, find out what they know about consumer behavior, such as:

• What shades and tones will be the most appealing for your audience and why?
• How do they plan on appealing to the people who are coming to your website?
• What type of audience do they think your website should appeal to and why?
• What do they recommend to lead people through your website and why?
• What colors will be most attractive and why?
• What types of web design tools, graphics, or colors are they planning on using to draw people into the website?
• What emotions are they trying to stir in your website visitors?
• Do they have any ideas on what emotion or feeling they should be targeting and why?

By asking questions like this, you can find out if they really know what they are doing or are they just creating a bunch of buttons and adding some pretty pictures with no forethought on how that is actually going to get people to engage with your business.

Fort Lauderdale web design companies who are worth their salt will have answers to all these questions and much more. They know the goal is to elicit a particular state of mind in visitors that will positively affect their perception of your business.

How and why people react to different web design elements should be part of the strategy when your Fort Lauderdale web design is built. The persuasive strategies implemented into your site, the better results you are likely to get.

Business owners want a website that captures customers’ interest and brings in sales.

Finding the Right Fort Lauderdale Website Design Company

Website design requires a web developer with technical skills, a graphic designer with a sharp eye, and a marketing director that understands how to fuse all of these elements together to create an appealing and effective website. Don’t forget to take into account search engine optimization. Now you are taking a Fort Lauderdale website design from good to great!

If that’s what you want, talk to Icon Website Design. We will take your lackluster Fort Lauderdale web design and give it the elements it needs to succeed. Give us a call today: 800-558-1017

You’re trying to decide on which Fort Lauderdale website design company is the best one for your business. Be careful! There are many of them that may show you a lot of razzle-dazzle, but is there any substance to their web design?

When it comes to substance for web design in Fort Lauderdale, businesses need to know that the prettiest ones with the fanciest additions may not provide you with what you really need or want. Like the saying goes: it isn’t about the outside, but what’s on the inside that counts! Outside appearances are important. You do want visitors to your Fort Lauderdale web design site to find it visually appealing and easy to navigate, but you’ve first got to get customers to your website.

A website that gets top rankings in search engine results is key to reaching your customers. This means you’ve got to keep your website relevant with fresh content, up-to-date with the latest in technology, the latest software upgrades, and a professional Fort Lauderdale website design team that is willing to work with you long after the initial website design is complete.

Support and Maintenance from Your Fort Lauderdale Website Design Team

Before businesses commit to a Fort Lauderdale website design team, they need to know what type of support and maintenance will be offered as part of the website design package. This is critical because your website will need to keep up with the constant technology changes happening all around the Web.

From browser updates and changes in operating systems to displays, resolutions, and general software upgrades, the web design company you choose will need to be able to communicate those changes to you effectively and consistently so that your business website doesn’t become irrelevant and inaccessible.

Services your web design team should provide for you at the initial launch and thereafter if you want them to include:

• Content Changes: Content changes are to be expected. With any dynamic business, things change. From service and product offerings to prices, location, personnel, and so many other things, changes will happen and should be reflected on your website. You need to ask the website design team about the process of updating content and what the process entails, including the amount of time it may take to get these updates up on the website design and live.
• Bug Fixes: Glitches are just part of web design and development. It happens every once-in-a-while even to the most perfectly designed website. You will want to review the web design company’s policy is for fixing errors or bugs on your site.
• Technology Upgrades: No one wants their website to go down but it will if technology upgrades are not maintained. Code changes, new hardware features, and continuous browser updates are a sure thing. Your website design team should keep you aware of any updates that might affect your website design and take the measures necessary to keep your website design updated with the latest codes and upgrades.

Talk to an Experienced Fort Lauderdale Website Design Team

If you are interested in updating or building a business website, talk to the experienced website design team at Icon Website Design. Fort Lauderdale businesses know where to find the technical expertise and solid reliability for their website – it’s at Icon Website Design. That’s where you want it to be. We are ready to not only help you get top rankings in search engine results but will be your technology partner every step of the way.

Contact us today to learn more about website design packages and Organic Ranking service, maintenance and support. We look forward to designing a custom website just for you!

When Google unveiled the update of its search engine algorithms in the year 2015, a new word was gifted to the English dictionary. Yes, its ‘Mobilegeddon’, a name lovingly created by web developers to denote the changes evoked by this update. The main objective of Google’s update is to enable more mobile-friendly viewing of websites across different types of smartphones and tablets. This ensures that web pages load faster and that images and videos are also quicker to load on mobile devices.

This is a reflection of the growing use of smartphones and other mobile devices as the primary mode for browsing and searching the internet. By incorporating these updated algorithms in your website, or that of your client’s, you are ensuring that your website is more responsive to visitors of your website who are searching or browsing on their smartphones. With Google announcing a Mobilegeddon v2 coming soon, it is time to ask yourself if your Fort Lauderdale website design is ready for this latest update.

How Mobile Savvy is Your Company’s Fort Lauderdale Website Design

Although there are countless updates released every year, the reason this update was named ‘Mobilegeddon’ was because it was a major update that caused many websites that were previously performing very well on mobile search rankings to fall perilously low after the update (without it affecting the desktop search engine rankings though).

Mobilegeddon v2 is being released in May 2016 and is anticipated with both dread and curiosity by web developers the world over. This version is only going to be an extension of last year’s update, with more requirements for websites to be mobile friendly. Google has released a statement stating that though it is important that websites be ready for the update and be strongly mobile friendly, the main criteria for ranking high in search engine results is still great content that is relevant and interesting. So that is one less thing to worry about if you are sure that your website features content that will keep people coming back for more!

However, it is still important to ensure that your mobile search engine rankings are not affected. This is because the competition in the field of online business is getting hotter with time. Also, the primary device that millions of people use for accessing the internet all over the world is their smartphone or tablet or any other mobile device. So even if your website is optimized for desktop searches, it is still smart to get it optimized for mobile searches too as this is where your target audience will be looking for the product or service that you have to offer. This is where you will be able to connect with them more strongly. The mobile platform is where loyalties are created and maintained. So if you want to be one step ahead of your competition and stand out from the crowd, you had better ensure that your website is ready for Mobilegeddon v2. If you have already done what is necessary after Mobilegeddon 2015, then you can rest assured that you will be ready for Mobilegeddon 2016!

How to Know If Your Fort Lauderdale Website Design Passes the Test?

Here are a few handy pointers:

• Google adds the label ‘mobile friendly’ under the URL of websites in mobile search results. So the easiest thing to do to ensure that your website is indeed ready for Mobilegeddon 2016 is to search for this label. When using a mobile device, check if you can see the label under the URL. You can also use mobile-friendly testing tools which are available online to help you do this or talk to a reputable web design company in Fort Lauderdale, like Icon Website Design.
• You have text that is readable without having to zoom in to get a clear reading.
• Links are placed at enough of a distance from each other so that there is no mix-up when tapping a particular link.
• You are not using a software like Adobe Flash.
• Content is sized to the screen so that there is no need to scroll in a horizontal angle or zoom in order to read the text.
• Review Google’s mobile-friendly guidelines and ensure that your website design checks with a majority of the outlined requirements.
• Use third-party tools to ensure that your website is mobile friendly. There are a lot of plugins, extensions, and components that work with third-party elements such as social media tools or shopping tools, etc.

If all factors are covered on your website design, you can be sure that Google will index it as mobile friendly. If it isn’t, then you need to have it done in-house or contact a Fort Lauderdale web design group. Icon Website Design can make it mobile friendly for you. Once you get it updated, within 72 hours the website design will register as mobile friendly and be indexed by Google as such.

Don’t Assume Your Desktop Rankings Will Transfer to Mobile Searches

Please remember that this will only be applicable for your mobile search results and will not affect search results from a desktop, laptop, or tablet. Smartphone users are the only ones who are the target audience of this mobile-friendly strategy by Google. This means that even if your search engine results are at the top of the list in desktop searches, you can still be down in the listings if your site is not mobile-friendly. So it is always better to not take things for granted and just assume that your site is good to go.

The smartphone user has been shown to be more active and more likely to buy things online than users on desktops and other devices. Therefore, it is the wise business owners who want their companies to get the best results in search engine rankings that need to ensure their website design does well in Fort Lauderdale, drives traffic to their site, and makes them happy!

Obtaining proposals from various companies in Fort Lauderdale for a custom website design before you choose one will help you get a better idea of the costs, time frame, and design elements you should expect in your finished website.

How to Get Started

So you don’t waste your time repeating information to various custom website design companies, one of the efficient things you can do as a Fort Lauderdale business owner is to create an outline of what you want. Your business website is the best marketing tool you have, so spend some time thinking about the business brand you want to build, how you want it to be presented to the online audience including the visual and content, as well as the call-to-action you want visitors to take once they’ve landed on your website. This process will really get you thinking about your custom website design and get those ideas to coming to life while educating you a bit on the entire process.

Custom Website Design in Fort Lauderdale

Once you have outlined your needs, expectations, and budget, request a free, no obligation quote. At Icon Website Design, one of our expert custom website designers can explain in detail the process of developing a web presence which goes far beyond just the exterior look of a website.

Getting the Right Website Design Inside and Out

The image your Fort Lauderdale business projects is extremely important to you and to us. Having a professional look and feel online is the first step you need in bringing more clients to your business and more to ours. Just like with your business, our business is based past performance. Our current clients are our best testimonies, and we’d like to keep it that way.

By allowing us to create a professional website design that ensures you get noticed in search engine results means work needs to be done on your web pages for everyone to see and some for only the search engines. Behind the pages of your website is where much of the work is done, and when it is done well it can increase your exposure exponentially on the local, regional, and national level.

What Icon Website Design Can Do for You

At Icon Website Design, we build custom websites but we also specialize in graphic design, web programming, web hosting, Organic Ranking, and Internet marketing. We strive on building long-term relationships with our customers by assisting them in meeting all of their online goals.

Talk to an expert at Icon Website Design to learn how we can meet all of your professional website design needs! Our expert custom website designers look forward to providing you with a free quote and consulting with your regarding your next professional website design.

Give us a call today: 1-800-558-1017