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Unless you own a local Home Depot or bottled water company, there isn’t much for a South Florida business to look forward to when a disastrous hurricane plows through your neighborhood. Business owners in Homestead remember their stores and offices being flattened by Hurricane Andrew in the Nineties, while Wilma left thousands without power for weeks.

Businesses almost always have some type of insurance against natural disasters, like Hurricane Irma. However, many businesses in Miami, Fort Lauderdale, West Palm Beach and the rest of the Sunshine State do not have enough coverage to fix all the property damage and interruption of business.

When business owners find themselves homeless, they may not be overly concerned with their customers’ digital marketing work. Of course, a client of yours living in Chicago who is relying on your team to run his pay per click and Organic Ranking campaign throughout the Midwest won’t often feel the same. How long do you think that company will wait for you to open your office up before it calls one of your competitors in the Windy City? That is why it is essential to get you ready for the worst.

First and foremost, formulating a hurricane recovery plan for your Florida business will help ensure the safety of every employee. It will also minimize the time that everyone will be out of work, and delay your clients’ products or service. No one wants to suffer property damage or an economic loss. Dealing with annoying insurance companies won’t be such a headache and you may even be able to save a few bucks on your premiums.

Make sure that every person at your business has a checklist of how to prepare for Hurricane Irma. The list should include everything from emergency phone numbers to how to properly shut down and store their computers. Folks should also have some sort of disastrous hurricane plan, including the best ways to exit the building and the most secure places inside the building. Maybe take some time this week to go over the best procedures before the disaster hits. Every owner should review the specifics of his or her lease, if not property insurance, with a landlord or insurance agent. From a generator to masking tape, what emergency supplies do you need? Who will pay for new phones if there is a horrible flood? How long will it take before you can open your doors for business again?

It would be smart to choose one person, such as the CEO or office manager, to coordinate who does what in hurricane preparations. Make a roster with emergency contact information. Create a line of communication for every member of the team to stay up to date with status reports. That way, every team member can account for another, confirming every individual’s safety before, during, and after Hurricane Irma.

Make sure all your important files are backed up multiple times. Have them on more than one computer, as well as an external hard drive. Perhaps rely on an online storage system, like Dropbox too. You can even depend on CDs, DVDs, and flash drives to hold vital information, from bank account numbers to employees contact information.

If your Florida business does get whacked by Hurricane Irma, you do not have to lose all your clients’ digital marketing accounts. Schedule their posts online, whether it’s on a company’s website or on its social media pages. Stay on top of their pay per click and Organic Ranking campaigns, despite any natural disasters, by calling Icon Website Design today at 800-558-1017.

Digital Marketing After Hurricane Irma

Nobody says that search engine optimization is easy. In fact, Organic Ranking is quite the opposite, as Google’s algorithms change every few minutes. But as long as you know the right techniques for a long-term strategy, you can rely on Organic Ranking to gain exposure, as well as profits.

To start, you must understand that there are no shortcuts to a quick and successful Organic Ranking campaign. An effective search engine optimization campaign takes plenty of energy and resources, along with months to see a difference. If you are looking for a fast way for consumers to see your business with an effective digital marketing campaign, rely on pay per click.

People must realize that Organic Ranking is complicated. People in the business are usually familiar with keyword content, tags, and descriptions. However, there is much more to it, such as filtering your keywords, semantic markups, and off-page search engine optimization. These factors should never be ignored. Google considers them in your business’s ranking. That is why it is essential to possess a high-quality business website with respectable links to and from your site. In other words, link to Wikipedia and the New York Times, rather than Joe’s Subs and your nephew’s Twitter account. Doing so gives your website authority in the eyes of readers, as well as search engines.

When it comes to writing and posting on your pages and blogs, you must create quality content without sacrificing your Organic Ranking keywords. Rather than simply the main word, Google now recognizes words’ meanings, synonyms, and variations. Doing so prevents a child searching for a “heavy metal magazine” about music in an online bookstore from finding a medal magazine about military battles simply because of a small typo. Remember, content is king in the world of internet marketing.

Even keywords have grown more complex in search engine optimization. When choosing what words you want to rank for, think of what your customers will be searching. Do a little research to see what terms are the most common. For example, does “exterminator in Palm Beach County” get searched more often than “Boca Raton exterminator?” Then you need to think about how much competition you will have to deal with for those keywords. “Italian dinner on Las Olas” will certainly be less competitive than “Fort Lauderdale restaurant.” Also, think about synonyms that people may use to find that very same Italian restaurant in Fort Lauderdale, such as “South Florida,” “Broward County,” “Downtown,” “diner,” “grill,” and “eatery.” Will it be worth it to try to rank for these terms? Google Analytics may answer the question, as well as personal experience. Just don’t blow through your entire budget testing the waters.

Last, but certainly not least, you must be mindful of how many keywords are used on your business webpage. Considering how competitive keywords are to search engine optimization, you should use it with a few other words. For example, rather than “shoes,” focus your keyword phrase on “women’s shoes in Coral Springs.”

As long as you use the latest and greatest techniques in your Organic Ranking campaign, it is possible for your business to land on the first page of Google.

There is no question that one of the best digital marketing campaigns available these days is search engine optimization. Get in touch with Icon Website Design today to create and execute a spectacular Organic Ranking campaign for your business. Call Icon Website Design today at 800-558-1017.

Learn Search Engine Optimization

Making a living as a general contractor takes a certain skillset and experience. Of course, possessing this knowledge doesn’t have anything to do with digital marketing. Regardless, just about every business out there these days needs to utilize the internet to gain exposure. The web helps them keep in constant contact with the public and retain current clients. Fortunately for countless men and women out there, Icon Website Design offers the best online marketing for general contractors.

To begin, Icon Website Design offers top notch content marketing for general contractors. We can supply your business with fresh writing that will generate multiple leads from prospects almost immediately after we post our work. Engaging content that we offer includes creative copy from our well educated and highly experienced copywriters. One of these journalists can create a consumer awareness guide for your business. The original content can be used on multiple construction blogs, demonstrating your expertise to convince readers to trust you with their contracting decisions.

Your online marketing should also include graphics, such as eye-catching photography. For instance, a prospective client would appreciate before and after photos of a general contractor’s previous work. A potential client may think twice if a general contractor doesn’t have professional photography on his or her website, as well as links to social media pages, like Facebook, Twitter, and Instagram. These popular sites are crucial when it comes to sharing customer feedback for general contractors’ reputation management.

Posting educational and entertaining videos on your website and social media sites is a fantastic way to stay a step ahead of the competition. Also, sharing case studies on your web pages gives your content validity by telling informative stories about your previous work. Doing so generates leads for general contractors by allowing prospective clients to see how you approach different projects and the outcome you deliver. At the same time, do not be afraid to reach out to clients with email marketing for general contractors. It is a fantastic method of attracting new eyes, while reminding previous clients that you are still on top of the general contracting game.

Another marvelous way to attract new business is to take advantage of pay per click for general contractors. You just need to know what you are doing buying pay per click ads, like Google AdWords. If not, you can spend a fortune and get zero return for your money. The online marketing specialists at Icon Website Design know that you must be specific in the descriptions for your PPC management for general contractors. If you concentrate on luxury condominiums in retirement communities, you should say exactly that in your ads. Or else you’ll be spending your hard-earned dollars marketing to families of five, along with college kids looking for inexpensive housing.

Search engine optimization for general contractors is also vital in today’s world. If your business isn’t on the first page of Google’s search results, potential customers won’t know you exist. Your business website should rely on Organic Ranking for general contractors to attract search engines with the best keywords. But be careful, as the top-ranking keywords are always changing. Nowadays, an Organic Ranking-friendly website is required for search engines. And if visitors don’t request a quote from your website right away, remarketing for general contractors may do the trick by reminding them you are still out there.

Online Marketing for General Contractors

There is no question that the best digital marketing available for general contractors can make the difference between starving and a highly successful career. Call Icon Website Design today to learn how much we can do for you, 800-558-1017.

When it comes to websites for general contractors’ companies, many of them are similar. That means they are all making the same mistakes when it comes to their general contractors’ website design services. Here at Icon Website Design, we know that building a customized general contractors’ website should lead to a high search engine ranking, as well as inbound calls that result in sales. No one said our job is easy.

At Icon Website Design, we create websites for general contractors that consider the user experience, as well as search engines. While we rely on Organic Ranking to attract readers, the pages we build keep them engaged. The pages never possess spam-like material, like keyword stuffing. At the same time, consumers are entertained with our content and graphics.

Icon Website Design knows that a high-quality general contractors’ website design always makes it easy to locate a business’s phone number and contact form. We recommend you have the information as a large part of your header. If people have to scroll around or search for a Contact Us page, they will quickly become impatient. It may be even easier to click the back button and read the next business website’s page listed on Google. The end result is you won’t get contacted and that’s more business going out the window.

If you do add a blog to your custom general contractors’ design, utilize it. The writing should be top-quality and updated on a regular basis, at least once a week. The last thing you want to do is steal content from another general contractor’s website. Doing so will only hurt your search engine ranking, along with readers’ perspective of your professionalism. There may even be legal ramifications for copying and pasting another general contractor’s content. Also, be sure to respond quickly whenever a person leaves a comment on your blog. If the feedback is positive, be sure to thank the person. When negative feedback is left, be sure to address the problem. Try to fix any issues and prevent them popping up again in the future. If done correctly, your website design services for general contractors’ blog will drive organic traffic to your business.

It is crucial to stay up to date with the latest and greatest digital techniques. For instance, a majority of consumers searching the internet now use their smartphones. That means you should have a custom general contractor’s mobile website. Your business should also take advantage of social media plugins. Of course, only put them on your page if you are going to update your social media pages on a regular basis, not unlike your blogs. As long as you take advantage of feeds, such as Facebook, Twitter, and Instagram, you can create an enormous following of return and potential customers. Just refrain from any political posts, as well as personal family photos. Regardless of how cute the clown was, most folks looking for general contractors don’t care to see your niece’s 7^th birthday party.

When drafting your Contact Us form, do not ask for too much. Keep it simple with phone numbers and email addresses. Otherwise, folks will quickly exit your page if asked for their addresses, ages, and annual incomes. When the lead comes in, call them right away. Again, it won’t take them long to call the next general contractor listed on their search engines.

Website Design for General Contractors

You can depend on Icon Website Design. We build responsive web designs for general contractors that go beyond consumers’ expectations. Call Icon Website Design today to learn more, 800-558-1017.

On today’s market, creating and maintaining a strong presence on the internet is imperative to any roofing company. Across the nation, roofers are competing online for your business. That is why it is vital to possess a customized roofing website that not only entices readers, but attracts search engines at the same time.

Let’s say a home or business owner is having a problem with his or her roof, such as a crack or a leak, he or she is going to search Google for a local roofer. Let Icon Website Design make sure your website for roofing appears on the first page of their search engine’s results.

Our professional team understands that you are busy with the day to day operations of your roofing company. That is why our digital specialists are here to help you expand your reach, as well as stand apart from your competition. We build responsive web designs for roofing and our highly experienced team will gain you all the exposure you’ll even need to be successful.

With Icon Website Design, you will get the best roofing website design that includes:

• The latest and greatest digital strategies for custom roofing design
• A comparison to what is working on competing websites for roofing
• Custom roofing website design services and marketing campaigns
• Targeted traffic based on content and website design services for roofing
• A reliable team of professionals working to ensure your complete satisfaction

In order to create a fantastic business website that is not only beautiful, but performs at top speed and draws business, Icon Website Design will start by analyzing your existing site. We will put ourselves in your potential customers’ shoes and scrutinize the whole experience. How easy was it to find your website on Google? Is the content well-crafted and are the photos visually pleasing? What specific roofing services do you provide and was it difficult to locate your phone number? By the time the creative developers at Icon Website Design are through improving your roofing company’s website, it will possess informative content, relevant pictures and modern design that is easy to navigate through.

After creating top-notch content, appealing graphics and a high-speed website that will attract your targeted readers, Icon Website Design will focus on digital marketing tools, like your custom roofing mobile website, pay per click (PPC) campaign and search engine optimization (Organic Ranking) tactics.

When creating websites for roofing companies, there is a variety of factors to consider for your online marketing campaign. After all, search engines are growing more advanced on a daily basis. That is why your content must include the right keywords and keyword phrases to get picked up by search engines. However, you cannot overdo it. Search engines will quickly penalize your site for “keyword stuffing.” At the same time, all your content must be relevant to your roofing business. Does your site utilize relevant links? Doing so is necessary these days to strengthen your site’s search engine ranking.

Like it or not, social media is a dominant force in today’s business world. Thousands of local consumers are reading their news feeds that change every second. That is why it is so important to create a social media presence to share your updates, photos, and informative blogs. You can become friends with current and potential roofing customers and keep them in the loop of any current news or specials. Let your friends and followers share their roofing stories and pictures on your social media sites, such as Facebook and LinkedIn. Then they will share it with their friends, earning you more exposure at no cost. Call Icon Website Design today to learn more, 800-558-1017.

Websites for Roofers

Does your roofing company have a respectable digital presence? In today’s modern age of internet marketing, you need internet exposure to reach potential customers. Roofers should think of their business web pages as brochures for shoppers to get a quick look at what they offer. People see photos, read stories and find general contact information. Nowadays, websites for roofers are an online selling tool that cost a fraction of television and radio ads.

When you need a customized roofing website, Icon Website Design is the experienced team of specialists that you want. Not only do we build responsive web designs for roofers looking to rank on the first page of Google, but our website design services for roofing sites are gorgeous. Whether you simply need an update to your current business web pages or need us to create a custom roofing web design from scratch, we’ve got you covered.

• Website for Roofing Companies – Does your business’s website lack online appeal? No worries. For years, Icon Website Design has been developing beautiful sites that attract search engines, as well as consumers’ eyes to generate leads for roofing companies around the nation.
• Custom Roofing Mobile Websites – These days, people search the web from the palms of their hands more than they do on their desktop computers. It is crucial that a person can read your text from his or her smartphone or tablet. Your phone number must be easy to locate at the top of the screen. That is why it is critical for your roofing business website to be mobile-friendly. Otherwise, you are missing out on countless leads.
• Roofers Creative Website Content – Any roofing business’s website should sell readers. That is why you need quality writing to compel visitors with your best pitch. After all, that is what will convince them to pick up that phone to call your roofing company. Icon Website Design’s professional writing team has many years of experience creating Organic Ranking copy in home service industries that entices both readers and search engines.
• Roofers Pay Per Click (PPC) – Icon Website Design uses PPC, such as Google AdWords, because it works for exposing your roofing company to your targeted audience. The internet marketing model used on search engines, advertising networks and content websites, such as blogs, requires advertisers pay a set amount when a user clicks on an ad. Data shows PPC drives revenue and has a positive impact on getting customers to click-through on organic search results when your company name is seen.
• Social Media Marketing for Roofers – Icon Website Design can set up and promote all your social media, including Facebook, Twitter, LinkedIn, Google+ and more.

When you rely on Icon Website Design’s superior roofing website design services, you will be teaming up with an honest company that is familiar with your industry. We can develop your website, as well as your online marketing campaign from your perspective. We are here to create your vision, while supplying guidance every step of the way. Your roofing company’s organic search engine rankings will skyrocket, while we track every detail of the improvements. Best of all, we can do it all without exceeding your budget.

Let Icon Website Design build a spectacular website for your roofing company. Watch your business boom, as our superior roofing website designs will exceed your highest expectations. Call Icon Website Design today to learn more, 800-558-1017.

On August 6, the search engine giant known as Google declared that they will reward websites that have gone HTTPS with a small boost in search engine rankings. This so-called “small boost” that comes from a “very lightweight signal” could mean big bucks in revenue for businesses around the world.

So, what does it even mean to go HTTPS? It means adding an SSL 2048-bit key certificate to your website making all your information encrypted and secure. Of course, quality content is still more important when it comes to ranking, but the small impact of HTTPS on a site may increase significantly over time. That will mean more and more users will rely on HTTPS, resulting in a more secure internet.

So how does HTTPS effect search engine rankings?

Will changing your website from HTTP to HTTPS have a negative effect on your Organic Ranking ranking? The answer is a plain and simple NO. It has been years since Google has been instructing business websites to make the change. Of course, you must switch from HTTP to HTTPS properly. Otherwise, you may lose loads of traffic. Doing so protects your readers’ privacy, while safeguarding the validity of your content. For starters, let the search engine know about the change to your business website. You can then follow a list of tips that Google released:

Follow Google’s tips for going HTTPS

The first thing you must do is decide what type of Google certification you want, such as a single, multi-domain, or wildcard one. You should also rely on nothing but 2048-bit key certificates. Every URL that is used should be relevant, as well as located on a secure domain. Be sure to allow your website’s pages to be indexed by search engines. Finally, rely on Google Webmaster Tools to track your new HTTPS site’s analytics.

What HTTPS means to websites

When your site depends on HTTPS, all the data is encrypted. That makes it extremely difficult for a third-party, whether it is a hacker or your internet provider, to access what you are looking at. At the same time, HTTPS prevents any data that you read from being modified in transit from its original source to your computer or smartphone. A site’s authenticity is validated by a padlock displayed in the address bar. The user’s online experience is also enhanced with more personalized content being delivered much more rapidly.

When you are ready to switch your business website from HTTP to HTTPS, remember to buy an IP address from your hosting company, as well as an SSL certificate that must be installed and configured. You should also update any code libraries, like JavaScript. Then update all your links in emails and online directories. Set up the new website in Google Analytics to see what’s happening, and you are all set to do business online.

When you are ready to change your business website from HTTP to HTTPS, you can rely on the best digital marketing team around. Icon Website Design always takes care of business. Contact us for an onsite evaluation and a free estimate. Visit Icon Website Design, or call us today at 800.558.1017.

If you’ve been thinking of starting a Pay-Per-Click campaign, rely on Icon Website Design to handle all your digital marketing needs. Not only are we AdWord Certified, we are a Google Partner with insider knowledge of the trade. Contact us now to receive a free $150 voucher towards your AdWords campaign. https://www.icongrowth.com/

An integral part of digital marketing is influencing buyers. Nowadays, millions of companies are using the internet to get their messages across, whether they are to buy their product or to stay away from a competitor’s service. Some businesses may even have tens of thousands of followers on sites like Facebook, but fail to earn a profit. But in order to become profitable, it takes more than just earning Likes and Followers.

1          Your company must attract consumers with exposure. Your business may provide the best product or service on the market, but nobody will spend a dime if they do not know you exist. That’s why you shouldn’t be afraid to share your strong opinions online. For example, “We have the best burgers from here to Timbuctoo,” rather than “You may love our hamburgers.” Not every person on the internet is going to agree with what you are saying, but your message will stick in his or her memory.

2          Another technique to stay in consumers’ heads is to teach them a valuable lesson. A painter can post photos of unsatisfactory jobs he performed using an older product, and compare the pictures to more recent ones. This trick allows shoppers to see the painter’s improvements firsthand, while he earns their trust for being honest.

3          When it comes to online marketing, do not be afraid to draw outside the lines and create your own boundaries. Never be embarrassed to point out your own faults or your greatest accomplishments. If you once had to close a restaurant, share the information with the public. Your honesty will only give you credibility when opening a new diner. Besides, there is not too much information that nosey consumers cannot find out for themselves.

4          Rely on your own platform to share messages. While social media can be fabulous for a business, you should still manage your own website and email campaign. That way, all the information belongs to you. Besides, what will you do if some fancy social media site suddenly gets shut down? If it’s your brand, shouldn’t you own all the leads, contacting information, and other internet marketing information?

5          Last, but certainly not least is money, money, money. If all it took was a large following on the internet to earn profits, thousands of preteens would now be billionaires. You have to figure that a small percentage, probably less than a quarter of your followers, actually conduct business with your company online. So what can you do to turn visitors to your website and social media pages into paying customers? You can start by getting as many individuals as possible to sign up for your email list. Then blast them with money-saving tips and the right product or service to purchase, as well as coupons. Be sure to steer all readers to your website at the end of the email. Just don’t send out too many blasts or you will quickly get spammed. As Jerry Maguire shouts “Show me the money.”

When you are ready to take your company to the next level in reaching consumers with digital marketing, we always takes care of business.  Call us today at 800.558.1017.

The global marketplace is changing on a daily basis. For instance, advertising with Yellow Pages was quite important for a business’s overall exposure not too long ago. The same can be said for direct mail campaigns and magazine ads, as well as spots on the radio. However, now that we are living in 2017, a business needs to focus its attention on the latest digital marketing trends, such as search engine optimization (Organic Ranking), pay per click (PPC), and social media.

Relying on online marketing in today’s business world, a company can track 100% of its inbound calls, emails, and online chats to figure out a business’s exact costs down to the penny. Nobody relies on the Yellow Pages, as they have search engines like Google in the palms of their hands. When a local business used to spend approximately $25,000 a year advertising in Yellow Pages, they can now depend on websites and content management systems for less than $10,000 a year. Quality content writing can attract search engines for no cost, as long as you know the latest and greatest tricks to the trade. You can even set your own budget for targeted PPC campaigns, while connecting with friends and followers to share your messages on Facebook, Twitter, and other sites don’t cost a dime.

As far as what the future of adverting will consist of, internet marketers will be able to identify exactly when their targeted customers are searching the web. Movie theaters will be able to advertise their show times to an entertainment reader every Friday afternoon, while ads for a Miami Dolphins jersey will appear when a sports fan is checking the football scores on Monday morning. One thing will remain certain, our digital marketing solutions will continue to progress, just like they have for the last five decades.

When it comes to gaining exposure through internet marketing, Icon Organic Ranking is a Google Certified Partner company that can take your business to the next level with Organic Ranking, PPC, and social media management.