Tag: blogging

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Writing Tips to Market Your Business

When it comes to marketing your business online with well-written blogs, email blasts, and social media, you better know what you are doing. Otherwise, you will be wasting your valuable time and money. Not only do you have to deliver a favorable product or service, but you have to keep the general public informed of your business. The last thing you want to do is annoy them with too many posts, emails and messages, or you will quickly get spammed.

To start, put yourself in your potential and repeat customers’ shoes. Would you like to receive a text message discussing this week’s sale every single day? Probably not. You also need to do a little research on content marketing. What is your target audience reading and chatting about online? Are they excited about a new product you will soon have in stock? If so, make sure to attract buyers, as well as search engines, by discussing it in your content in creative writing. How will you offer the product in a more attractive way than your competition?

When it comes to your internet content writing, be quick and precise. Think of blogs, email blasts, and social media as fast food for the masses. Consumers want their information delivered swiftly and easy, without clicking through or reading too much content. However, a business still needs quality content that gets right to the point. If you have any words thrown in that add no value to your message, get rid of them. The internet is no place for fluff. Depend on creative writing when writing shorter content that gets right to the point.

In your content writing, educate your targeted customers before you try to sell them your unique product or service. Earn trust, along with a strong readership. Then when they need to go shopping, your business will be a click away.

When you are ready to get the best content marketing on the web, get in touch with Icon Website Design at (800) 558-1017. Our writing is nothing short of divine.

Helpful TipsNew TrendsOrganic RankingResponsive WebsitesWebsite Design

Online Reputation Management in 2017

In 2017, a business’s online reputation is crucial. Google’s search engine is the primary method that customers rely on to find and research your company. Obviously, you want a positive reputation on the internet.

It is possible to have an impact on Google’s search results with skilled online reputation management. It takes well-written and search engine optimized (Organic Ranking) content to climb on Google’s search results and bump back any negative feedback from the eyes of your targeted audience.

For starters, you should create a presence on social media sites, including Facebook, Google+ and Twitter. Then target your audience of followers by niches, such as ‘Health professionals in Palm Beach’ or ‘Steak restaurants in Boca Raton.’ The more you share, the more visibility you will gain. Just don’t overdo it, or you will likely get blocked from noteworthy groups. Interact with potential and return customers and gain their trust.

Take advantage of blogging to assist your online reputation management. Keep readers in the loop of whatever is going on in your business world. Use of Organic Ranking keywords, as well as the hottest topics on search engines, like the Super Bowl or Donald Trump. At the same time, you can directly respond to any comments, pro or con, that a person posts about your company.

When replying to a comment on your blog, as well as on social media, be respectful. This is much better than telling an irritated customer off or giving him or her a textbook response. Try to accommodate a buyer without breaking the bank or making an enemy. If your business screws up an order, accept responsibly, apologize with authenticity, and remedy the situation. The last thing you want to do is get in the middle of an argument on a blog or social media, no matter how out-of-line a customer may become.

Remember how easy it is for an unhappy customer to click on the next business that appears on your search engine. When you want the best online reputation management for your targeted business, contact Icon Website Design today to handle your digital marketing needs.

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How to Write High Ranking Blogs

Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.

GeneralGetting StartedHelpful TipsMobile Website DesignsNew TrendsNews & EventsOrganic RankingResponsive WebsitesWebsite Design

Successful Blog Tactics

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

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