It can be especially tough for a nonprofit organization to have a high-quality digital marketing campaign, considering they usually have very little money in their budgets to generate leads for nonprofit. Businesses rely on big budgets to operate and become seen in the public eye. At least the individuals that drive nonprofits are passionate and driven by causes that are bigger than themselves or their team.
When it comes to online marketing for nonprofits, you must use the best outlets on the internet to be seen by as many targeted readers as possible. At the same time, it is vital not to spend every last cent that your organization possesses. At least you can follow some of the best digital marketing strategies.
For starters, pay per click for nonprofit organizations actually make plenty of sense, even if the first word is “pay.” After all, Google’s Ad Grants is a huge incentive for nonprofits to advertise on its search engine for no cost whatsoever. Whether you get free ads or not, you must know what you are doing with pay per click. Without proper PPC management for nonprofit, you can waste plenty of time and money.
Besides pay per clicks advertising, an organization can depend on search engine optimization for nonprofits. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Of course, Organic Ranking for nonprofits is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.
To get set up with a Google account and hopefully qualify for freebies, you must create a Google account, along with an AdWords account for nonprofits account. As soon as your nonprofit gets those all set up, you can be seen by an enormous audience in just seconds.
It is also smart to take advantage of social media outlets for a nonprofit’s reputation management. For little or no cost, people can post news, stories, photos, and videos online to share with hundreds, if not thousands of people on sites like Twitter and Facebook. You can then pay a little more to boost your posts, getting them seen by some targeted audiences of your choosing.
Then there is email marketing for nonprofits. Even if you are used to reporting spam on a daily basis, studies show that email marketing is still a highly effective digital marketing tool. In fact, the average email campaign brings back $40 for every one dollar spent. It just takes a little creativity in content marketing for nonprofit organizations. Attract readers’ attention with a compelling subject line to get them to open an email and see more. It never hurts to test the waters by trying one approach, such as humor. Then try to attract to readers hearts, asking for sympathy. Whichever works best, continue to use down the road. As far as the content, KISS, or keep it simple stupid.
Icon Website Design has the all the online marketing experience you and your nonprofit will ever need to earn exposure and keep in contact with your followers, as well as earn new ones. Call Icon Website Design today to learn how we can assist with your online marketing and remarketing for nonprofit organizations, 800-558-1017.