When it comes to a church’s reputation management, it is important to have an online presence. Doing so allows members, guests, staff, and interested parties to keep in contact with one another, share stories, post photos, and increase the number of individuals who attend functions, ranging from Sunday morning services to Bingo nights every Wednesday.
So, how do you begin online marketing for a church? Like it or not, social media isn’t going anywhere. It’s more than a fad. If your business is not taking advantage of all the marketing opportunities on popular sites, like Facebook and Twitter, you are missing out on an enormous chunk of the population that may be interested in your church.
Best of all, these social media sites are free to join and post on. If you are just starting out with social media, you should start with a Facebook page. After all, there are more than a billion active users on the site. When you post a photo or a message, you can then ask your friends to repost it, gaining much more visibility on the web.
You can pay to have your posts boosted and seen by thousands of viewers and generate leads for your church. You will be showcasing your churches trips, community events, and celebrations with the general public. Remember, as social media websites evolve, so does the advertising industry. It is up to you and your team to stay on top of the latest and greatest marketing techniques. For instance, is your content marketing for church mobile friendly? You can look into podcasts too.
In order to stay visible in today’s world of the internet, it’s important to utilize search engine optimization for churches. This means creating a website and using it to its fullest potential for increasing commercial activity. Effective Organic Ranking for churches is the result of painstaking research and strategic implementation procedures. There are no universal plans associated with e-marketing techniques. In the past, it was simple enough to add keyword-rich content to pages on your website. Now, search engines such as Google and Yahoo! are becoming fine-tuned machines that weed out non-important sites. The point is to avoid being labeled a site that is unimportant to search engines.
Then there is pay per click for churches. A house of worship must bid on hundreds, if not thousands of keywords per ad to earn a decent amount of traffic. Also, research should be done to find which keywords are the most relevant in PPC management for churches. Keywords must be specific to the ad group being searched, like “Catholic church in Fort Lauderdale” or “Lutheran church in Miami.” It is always wise to test and track your keywords on a macro level, as well as on a micro level. Use trial and error with your possible keywords to see which ones convert into business dollars, and which keywords do not earn you a profit.
Icon Website Design understands the ins-and-outs of digital marketing and what it takes to gain all the exposure your church needs. Whether it is designing a modern website that works on smartphones, setting up email marketing for your church or social media pages created to remarket your church, we can take care of your every need. Call Icon Website Design today to learn just how much we can do to help your church with all its online marketing, 800-558-1017.