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As every professional digital marketing agent knows, the game is changing on a daily basis. Now that we are in 2017, the ever-evolving technology on search engines is finding more and more ways to connect consumers with products and services. Buyers’ preferences are always changing, as are industry giants like Google. That’s why it is imperative to stay current on digital marketing’s latest regulations and trends.

To be as lucrative as possible with your digital marketing, you need to get as many connections, also known as friends and followers as possible on your blogs and social media pages. The wider your audience, the higher your number of potential customers. Of course, you need authentic consumers to share their positive feedback, rather than simply buying your clicks and contacts.

Use the web to keep in contact with your current and perspective clients with engaging content. Offer useful information to your readers without trying to oversell them. Just don’t slam your connections with too many emails or posts, unless you want to get spammed.

Photos and digital images are extremely significant. Take advantage of social media sites to attract readers’ eyes with vivid visuals. Once you have their attention, keep them interested with quality writing and perhaps a special deal. You could have spectacular writing and a phenomenal sale posted on Facebook or Instagram, but nobody’s going to read about it if you don’t capture their attention first. After all, studies show that graphics last longer in buyers’ heads than any printed information.

Remember, whatever digital marketing strategies worked the best in 2016 are sure to change. Every day, more and more people are relying on ever-changing technology to shop and buy. online marketing can be crucial for a business. On today’s market, you need to rely on search engine optimization (Organic Ranking). The same can be said for mobile apps, pay-per-click advertising, and first-rate digital content. Contact Icon Website Design today to handle all your digital marketing needs.

Planning to create a blog to attract new consumers and keep in contact with current customers, as well as attract search engines with the right keywords? If so, there are some basics you need to know, including choosing the best terms in original content and relying on the most effective links within your website’s writing to attract a targeted audience of buyers.

Picking ideal keywords is essential for search engines like Google to recognize your site. That’s why you need to pick first-rate terms and phrases to avoid the wrong traffic. If you are selling ice cream cones in Fort Lauderdale, focusing your keywords on Florida ice cream is too vague. You will end up paying for potential customers in Jacksonville who are searching the web for “how many calories are in rocky road.”

You should also rely on Google Trends to figure out the most popular search terms for a given time. On Friday, a new movie in the theaters may be the most popular search term. However, the Miami Dolphins will be the most popular term on Sunday. Integrate the keywords naturally into your content, including your heading, subheading, title, URL, meta description, photo title, and content. Optimal keywords can improve your search results tremendously.

Take advantage of links to respectable website’s content in your blog. Think of these links as references. Connect to influential sites like Wikipedia and CNN.com, rather than your friend’s Twitter post. This shows readers and search engines that you’ve performed valid research.

Another little trick to attract search engines is to write longer content. While the human eye prefers seeing shorter blogs, you should write at least a few hundred words. Keep paragraphs short and remember to integrate your most productive keywords to attract Google, along with paying customers.

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

Faster than your ordinary Organic Ranking marketing. More powerful than AdWords. Able to defeat a boring website design in a single bound. Look! Up in the sky! Is it a bird? Is it a plane? No, it is Super Icon Website Design!

B2B marketing online has reached new heights in 2016, and it’s only getting better. If you have a business on the internet, you need to utilize the best B2B marketing available with a responsive web design, social media, and other tricks to the trade. If you don’t jump on the boat, your competitors will take advantage of the latest and greatest online marketing, leaving you in the dust.

For starters, does your responsive web design include live video streaming in its B2B marketing? If not, you should jump on the bandwagon. For years, live video has been gaining popularity, resulting in more and more live events being seen on the web. After all, a business can now take advantage of faster internet speeds, as well as smartphones in consumers’ hands.

B2B marketing will also target more and more niche markets in 2017 than ever before. Considering the web has become so crowded with both advertisers and consumers, online business now calls for more specified marketing. Targeted content will become more and more personal. Speak to specific consumers by age, location, and interests.

Content will become shorter. Every day, surfers online must filter through a seemingly endless supply of newsfeeds on social media sites like Facebook. If there is not a strong message and/or memorable photo, consumers’ eyes will pass right over a post without giving it a second glance. That’s why every word, photo and video used in your B2B marketing should count. Do not waste time and space with so-called “filler” information or extra content.

When it comes to online marketing, Icon Website Design offers B2B marketing with a low-cost solution. Our business solution includes high-quality reputation management services on steroids, such as responsive web design, Organic Ranking copywriting and social media. Here’s what makes us different: Our mighty work and our strong work ethic. We blow the competition away.

Remember, if you are not on the first page of Google, your competitors are. That’s why Icon Website Design guarantees at least 30% of your specified keywords to the first page of Google, or we will continue or Organic Ranking services for free. How many other companies can guarantee the same results? Let the super skills provided by the Icon Website Design team take your B2B marketing to a higher level in 2017.

 

 

 

 

 

 

 

 

 

Icon Website Design guarantees at least 30% of your keywords to be on the first page on Google. In the unlikely event that we do not get 30% on the first page of Google, we will continue to work on your keywords for 90 days at no fee.

There is a real art to web design. In Fort Lauderdale, web design companies may promise a brilliant web design but often, in the end, the website turns out to be a living nightmare.

Just because a website is interesting to look at, doesn’t mean it’s effective.

Visitors to a website need to be able to find what they want. If they can’t, visitors will leave the site in an instant. Beautiful websites without a strategic plan to bring in traffic and convert visitors to customers are basically an expensive, ineffective, colorful mess!

Most business owners need a web design that looks good, is easy to navigate through, and will help their businesses succeed online. What’s so hard about that? Nothing, really. If you pick the right website design company who employs web developers and web designers that will work with you to get your website where you want it to be.

But before you burn through too much of your money and time trying out different web design companies, there are a few trade secrets that can help you make a wise decision.

Secret #1: Beauty isn’t everything.

Form and function are equally important in website design. Of course, web design needs to be attractive but, if the visual impact is all its got, your business website is going to ultimately fail.
Good looks don’t necessarily equal sales. Smart navigation that leads visitors through the website to the right product and eventually to a targeted call-to-action is the ultimate goal. That’s the objective for most business websites and the job for any website design company in Fort Lauderdale you choose to hire.

In a perfect world, a website will not only be dazzling in visual appeal but effective in getting its website visitors to complete the necessary call-to-action. But, as you work through the nuances of web design, you may find that you have to choose between a beautiful design or results. Always choose to get results. Paying the bills takes precedence over a gorgeous design.

Secret #2: Web design may not be the entire problem.

If you are having problems with your website driving traffic and converting visitors, it may not be a design issue. Remember, web design is just one piece of the puzzle.

• Search Engine Optimization: Optimizing a website for specific keywords is vital to a strong website.
• Content: Take a hard look at the message your website is sending. Is it on point or does it need new fresh content?
• Brand: Your branding may be off the mark and not targeted at the right market.
• Marketing Strategy: Do you have a marketing strategy? Is it rock solid or are there holes in it?
• Product or Service: Could there be an issue with what you are offering?

Web design is important. All Fort Lauderdale businesses need to have a website that is responsive if they want to compete in this marketplace. However, great web design only goes so far. It can help fix some issues but it is not the end-all-be-all to why you may be falling short.

Step back and take a look at the big-picture. You may come to find that there’s nothing wrong with the web design. You may need to think about a whole new marketing strategy that includes search engine optimization, pay-per-click investment, and other creative approaches.

Secret #3: Hire web designers that understand branding.

Do you know what branding is? Not everyone does. Branding helps a business create a name, logo or design that identifies them or their product. It should differentiate them from all others. When a business employs an effective brand strategy, it will have a major edge in its competing market.
Many web designers aren’t schooled in developing brand identities. They probably know how to create web designs that reflect a brand identity, but may not have the skills to help you actually develop it and outline a strategy to proper market it.

If a Fort Lauderdale business needs to develop its brand, you need to find a Fort Lauderdale website design company that has web designers with a solid understanding of branding. They should be able to develop a site that reflects your brand identity. The way for you to know if the website design company you are working with knows branding techniques is to ask. Never assume. Otherwise, you may end up attracting the wrong audience.

Secret #4: Psychology plays an important role in web design.

You know this is true! Think about the commercials on television and the ones you like and remember the most. Those likely are the ones that appeal to your psyche. Whether it is funny or sentimental, consumers want to “feel” something when they are engaging with a website. Now, the truth is most web designers you come across won’t have a minor in psychology or even business. So how is a business owner supposed to know if they are hiring web designers that know how to appeal to their audience?

When talking with web design company, find out what they know about consumer behavior, such as:

• What shades and tones will be the most appealing for your audience and why?
• How do they plan on appealing to the people who are coming to your website?
• What type of audience do they think your website should appeal to and why?
• What do they recommend to lead people through your website and why?
• What colors will be most attractive and why?
• What types of web design tools, graphics, or colors are they planning on using to draw people into the website?
• What emotions are they trying to stir in your website visitors?
• Do they have any ideas on what emotion or feeling they should be targeting and why?

By asking questions like this, you can find out if they really know what they are doing or are they just creating a bunch of buttons and adding some pretty pictures with no forethought on how that is actually going to get people to engage with your business.

Fort Lauderdale web design companies who are worth their salt will have answers to all these questions and much more. They know the goal is to elicit a particular state of mind in visitors that will positively affect their perception of your business.

How and why people react to different web design elements should be part of the strategy when your Fort Lauderdale web design is built. The persuasive strategies implemented into your site, the better results you are likely to get.

Business owners want a website that captures customers’ interest and brings in sales.

Finding the Right Fort Lauderdale Website Design Company

Website design requires a web developer with technical skills, a graphic designer with a sharp eye, and a marketing director that understands how to fuse all of these elements together to create an appealing and effective website. Don’t forget to take into account search engine optimization. Now you are taking a Fort Lauderdale website design from good to great!

If that’s what you want, talk to Icon Website Design. We will take your lackluster Fort Lauderdale web design and give it the elements it needs to succeed. Give us a call today: 800-558-1017

When Google unveiled the update of its search engine algorithms in the year 2015, a new word was gifted to the English dictionary. Yes, its ‘Mobilegeddon’, a name lovingly created by web developers to denote the changes evoked by this update. The main objective of Google’s update is to enable more mobile-friendly viewing of websites across different types of smartphones and tablets. This ensures that web pages load faster and that images and videos are also quicker to load on mobile devices.

This is a reflection of the growing use of smartphones and other mobile devices as the primary mode for browsing and searching the internet. By incorporating these updated algorithms in your website, or that of your client’s, you are ensuring that your website is more responsive to visitors of your website who are searching or browsing on their smartphones. With Google announcing a Mobilegeddon v2 coming soon, it is time to ask yourself if your Fort Lauderdale website design is ready for this latest update.

How Mobile Savvy is Your Company’s Fort Lauderdale Website Design

Although there are countless updates released every year, the reason this update was named ‘Mobilegeddon’ was because it was a major update that caused many websites that were previously performing very well on mobile search rankings to fall perilously low after the update (without it affecting the desktop search engine rankings though).

Mobilegeddon v2 is being released in May 2016 and is anticipated with both dread and curiosity by web developers the world over. This version is only going to be an extension of last year’s update, with more requirements for websites to be mobile friendly. Google has released a statement stating that though it is important that websites be ready for the update and be strongly mobile friendly, the main criteria for ranking high in search engine results is still great content that is relevant and interesting. So that is one less thing to worry about if you are sure that your website features content that will keep people coming back for more!

However, it is still important to ensure that your mobile search engine rankings are not affected. This is because the competition in the field of online business is getting hotter with time. Also, the primary device that millions of people use for accessing the internet all over the world is their smartphone or tablet or any other mobile device. So even if your website is optimized for desktop searches, it is still smart to get it optimized for mobile searches too as this is where your target audience will be looking for the product or service that you have to offer. This is where you will be able to connect with them more strongly. The mobile platform is where loyalties are created and maintained. So if you want to be one step ahead of your competition and stand out from the crowd, you had better ensure that your website is ready for Mobilegeddon v2. If you have already done what is necessary after Mobilegeddon 2015, then you can rest assured that you will be ready for Mobilegeddon 2016!

How to Know If Your Fort Lauderdale Website Design Passes the Test?

Here are a few handy pointers:

• Google adds the label ‘mobile friendly’ under the URL of websites in mobile search results. So the easiest thing to do to ensure that your website is indeed ready for Mobilegeddon 2016 is to search for this label. When using a mobile device, check if you can see the label under the URL. You can also use mobile-friendly testing tools which are available online to help you do this or talk to a reputable web design company in Fort Lauderdale, like Icon Website Design.
• You have text that is readable without having to zoom in to get a clear reading.
• Links are placed at enough of a distance from each other so that there is no mix-up when tapping a particular link.
• You are not using a software like Adobe Flash.
• Content is sized to the screen so that there is no need to scroll in a horizontal angle or zoom in order to read the text.
• Review Google’s mobile-friendly guidelines and ensure that your website design checks with a majority of the outlined requirements.
• Use third-party tools to ensure that your website is mobile friendly. There are a lot of plugins, extensions, and components that work with third-party elements such as social media tools or shopping tools, etc.

If all factors are covered on your website design, you can be sure that Google will index it as mobile friendly. If it isn’t, then you need to have it done in-house or contact a Fort Lauderdale web design group. Icon Website Design can make it mobile friendly for you. Once you get it updated, within 72 hours the website design will register as mobile friendly and be indexed by Google as such.

Don’t Assume Your Desktop Rankings Will Transfer to Mobile Searches

Please remember that this will only be applicable for your mobile search results and will not affect search results from a desktop, laptop, or tablet. Smartphone users are the only ones who are the target audience of this mobile-friendly strategy by Google. This means that even if your search engine results are at the top of the list in desktop searches, you can still be down in the listings if your site is not mobile-friendly. So it is always better to not take things for granted and just assume that your site is good to go.

The smartphone user has been shown to be more active and more likely to buy things online than users on desktops and other devices. Therefore, it is the wise business owners who want their companies to get the best results in search engine rankings that need to ensure their website design does well in Fort Lauderdale, drives traffic to their site, and makes them happy!