Category: Getting Started

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Successful Blog Tactics

In today’s business world, there’s a pretty good chance that you or somebody at your business currently writes a blog. But how do you know if it is cost effective? It all has to do with how much time goes into the reporting, as well as getting it online. How many readers actually look at it? Is the blog being shared on other sites, and is the writing putting money into your business’s bank account?

A team of web design and development experts in Chicago took a look at more than one thousand bloggers and their content over the last three years to track trends on the digital market. In 2014, writers usually spent less than 2 hours putting together a post. They were also short, usually containing far less than 1,000 words. Several posts would go up throughout the week, with a giant proportion of the blogs being posted on social media websites. The research found that bloggers were always producing, even outside typical office hours.

The following year, 2015, more and more professional bloggers began to appear on the web. Overall, formal writers spent a little bit more time every week creating and posting their work, and the average size of a blog shot up to 1,500 words. Photos became more popular as on blogs as well.

By the time 2016 rolled around, the time taken to write blogs shot up more than 25%. In fact, the number of writers who spend a minimum of six hours on a blog doubled. In other words, the quality of blogging has become more important to the business world. Content matters, along with backlinks and keyword targeting. The trend will only continue throughout 2017. Do not get left behind. Contact Icon Website Design today to get the high-quality website content, design, and exposure your business deserves.

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Market to Millennials

Like it or not, millennials are now the largest group of workers, as well as consumers in the United States. Baby Boomers and Generation Xers are now in the minority. Millennials have their own unique characteristics, as they grew up with the internet, cell phones and social media. In today’s digital age, your company cannot afford to overlook their massive buying power on the internet.

When it comes to marketing your product or service to millennials, you have to know their demographic. They are diverse and have short attention spans. If you do not immediately capture a millennial’s attention, he or she will quickly scroll down to something more colorful without giving your photo, video or write-up a second glance.

Considering that millennials have always had speedy technology in the palms of their hands, you need to market with the internet in mind. Create an app specifically for your business. Take advantage of several social media outlets to constantly stay connected with your clients and potential customers. For instance, if the Yankees win the World Series, blog about the game-winning homerun. A business and its digital content must stay current and relevant to millennials. At the same time, a business should always be able to communicate with buyers, as well as provide technical support whenever duty calls.

Rather than focusing on a hard sell, allow millennials to do their own homework and conclude you are the best business to provide their products or services. Authenticity matters these days, and whatever impression you leave with a customer will surely be shared on social media. Online recommendations and reviews from peers are more important than any sales flyer left in a millennial’s mailbox.

When you want to deliver your business to millennials, let Icon Website Design give you all the advantages to stay ahead of your competition. Serving as South Florida’s best internet marketing company, we use nothing but the latest and the greatest technology available for every type of business to design, edit, and enhance your website. There is a reason that millennials love working with us. It’s because when it comes to Organic Ranking marketing, pay per click management and web design, Icon Website Design is the best in the business.

Content Marketing
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How to Boost Your Digital Content Marketing

If you want to get your business to be exposed on the internet in 2017, content marketing is essential. Taking advantage of digital marketing techniques, such as search engine optimization and backlinks, allows your business to reach new customers on a daily basis.

One technique that will be amazing for your business getting seen online is a good mix of original content and digital images. These days, your business must get a little bit more creative than simply posting stories and reviews on the web. Place relevant and informative links within your content too.

Surfers of the web want to see vivid photos, listen to audio files and play with interactive components, as well as watch video clips. It is smart to introduce visitors to your page with a short video introducing your business and its products or services. Save longer videos on your webpage for in-depth descriptions for seemingly interested customers who have already scrolled and clicked on your site.

Interactive slideshows allow visitors to quickly find specifically what they are searching for. Similarly, you can rely on interactive elements, such as comparative graphs and maps, to make things easier on readers’ eyes. The more visual content that is relevant to your business that’s on your website, the better. Allow people to instantly share the information via email or on their social media pages.

Remember, use the right Organic Ranking keywords to name everything from your page to its photos and videos. Search Google Trends to find the most effective words and terms. You want to do as much as you possibly can to attract search engines. After all, that’s how you earn new customers, as well as keep existing ones clicking onto your site.

Icon Website Design can proficiently design websites that not only look fantastic, but also get your business ranked on the first page of search engines. Our professional content writers and website designers can get your business off the ground in no time with an amazing website to attract both readers and search engines. Best of all, Icon Website Design does it all for an extremely fair price.

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Organic Ranking in the Business World of 2017

Now that we are in 2017, your business really needs to have search engine optimization, also known as Organic Ranking marketing. If your business, whether it is selling dresses or repairing broken plumbing, isn’t ranking at the top of Google, potential customers simply don’t know you exist. In other words, taking advantage of search engines like Organic Ranking is crucial in today’s business world.

Since Larry Page and Sergey Brin started Google in 1998, Organic Ranking services have grown into a multi-billion-dollar industry. Almost any information you seek, from local restaurants to hotels in Tokyo, is merely clicks away. If you are not taking advantage of search engine optimization, your company is getting left in the dust.

To begin, every company’s website should be using Organic Ranking. You should structure your pages to attract search engines with the right keywords in order to get a high ranking. They should also perform quickly with well-written content that is completely original. Google is smarter than you think, and you will not get away with the old-school “copy and paste” routine. No business wants to get spammed. Possessing an Organic Ranking-friendly site is actually a requirement for modern search engines. Organic Ranking is changing on a regular basis. It can figure out who uses quality backlinks and meta tags, as well as who posts junk on their web pages. Make sure you only link to pertinent and useful sites.

As far as what’s in store for the future of search engine optimization, we can expect some business elements to change. For instance, keywords will have to be more and more relevant. Appropriate backlinks to respectable and targeted websites are important as well. Becoming mobile-friendly is becoming more and more crucial by the day. The future of Organic Ranking is based on visitors’ experiences.

Making an Organic Ranking-friendly website with high-quality backlinks that is mobile-friendly is now a necessity. It is a complex process. Fortunately, Icon Website Design in South Florida has you covered. Let our website designers and content specialists in Fort Lauderdale serve as your virtual assistants. Get a website that not only looks fantastic, but is optimized to attract all the business you desire. Call Icon Website Design today at (800) 558-1017.

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Super Online Marketing in 2017

Faster than your ordinary Organic Ranking marketing. More powerful than AdWords. Able to defeat a boring website design in a single bound. Look! Up in the sky! Is it a bird? Is it a plane? No, it is Super Icon Website Design!

B2B marketing online has reached new heights in 2016, and it’s only getting better. If you have a business on the internet, you need to utilize the best B2B marketing available with a responsive web design, social media, and other tricks to the trade. If you don’t jump on the boat, your competitors will take advantage of the latest and greatest online marketing, leaving you in the dust.

For starters, does your responsive web design include live video streaming in its B2B marketing? If not, you should jump on the bandwagon. For years, live video has been gaining popularity, resulting in more and more live events being seen on the web. After all, a business can now take advantage of faster internet speeds, as well as smartphones in consumers’ hands.

B2B marketing will also target more and more niche markets in 2017 than ever before. Considering the web has become so crowded with both advertisers and consumers, online business now calls for more specified marketing. Targeted content will become more and more personal. Speak to specific consumers by age, location, and interests.

Content will become shorter. Every day, surfers online must filter through a seemingly endless supply of newsfeeds on social media sites like Facebook. If there is not a strong message and/or memorable photo, consumers’ eyes will pass right over a post without giving it a second glance. That’s why every word, photo and video used in your B2B marketing should count. Do not waste time and space with so-called “filler” information or extra content.

When it comes to online marketing, Icon Website Design offers B2B marketing with a low-cost solution. Our business solution includes high-quality reputation management services on steroids, such as responsive web design, Organic Ranking copywriting and social media. Here’s what makes us different: Our mighty work and our strong work ethic. We blow the competition away.

Remember, if you are not on the first page of Google, your competitors are. That’s why Icon Website Design guarantees at least 30% of your specified keywords to the first page of Google, or we will continue or Organic Ranking services for free. How many other companies can guarantee the same results? Let the super skills provided by the Icon Website Design team take your B2B marketing to a higher level in 2017.

 

 

 

 

 

 

 

 

 

Icon Website Design guarantees at least 30% of your keywords to be on the first page on Google. In the unlikely event that we do not get 30% on the first page of Google, we will continue to work on your keywords for 90 days at no fee.

Responsive Design Is Vital to Your Business
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Why Converting to a Responsive Design Is Vital to Your Business

If you want the best West Palm Beach, Fort Lauderdale or Miami marketing services for your business, you need to take advantage of responsive design made for desktops, laptops, tablets and mobiles. After all, West Palm Beach, Fort Lauderdale or Miami Organic Ranking-friendly companies now rely on each of these devices to attract and educate multiple consumers. Website designs must now encompass multiple screen sizes. Otherwise, they will look like garbage and the webpages will get dismissed just as quickly.

When designing a site for a desktop or laptop, use horizontal navigation with drop down menus and high-quality content. Not only can you make the page a bit more interactive than on other devices, but you also have plenty of space to use for advertisements. Think of the user relying on a keyboard and mouse to navigate around your site’s pages.

Then there are tablets which are growing in popularity for web traffic. Touchscreens depend on large areas to sense your finger or a stylus pen, and limit sidebars. Rather than simply resizing a computer’s layout, create a new one. Otherwise, the tablet user will miss a large portion of the website’s operative links and aesthetic design.

Mobile phones keep it simple when it comes to user interaction. First, keep the design minimal. Perhaps add your logo, but nothing more that will distract people from the site’s content. It also helps to allow users to explore by categories, rather than typing in search terms. Above all else, keep the number of pages on your site to a minimum, as folks with short attention spans will not wait for any pages to load.

Icon Website Design ,the best for Fort Lauderdale web design, can help with your blog material. We are more than your average Florida Organic Ranking company. Everyone from Miami web designers to West Palm Beach web designers can call us today at (954) 733-8862 or visit https://www.icongrowth.com/ for a FREE analysis of your website’s responsiveness.

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Staying Ahead of the Competition with Your Fort Lauderdale Website Design

You’re trying to decide on which Fort Lauderdale website design company is the best one for your business. Be careful! There are many of them that may show you a lot of razzle-dazzle, but is there any substance to their web design?

When it comes to substance for web design in Fort Lauderdale, businesses need to know that the prettiest ones with the fanciest additions may not provide you with what you really need or want. Like the saying goes: it isn’t about the outside, but what’s on the inside that counts! Outside appearances are important. You do want visitors to your Fort Lauderdale web design site to find it visually appealing and easy to navigate, but you’ve first got to get customers to your website.

A website that gets top rankings in search engine results is key to reaching your customers. This means you’ve got to keep your website relevant with fresh content, up-to-date with the latest in technology, the latest software upgrades, and a professional Fort Lauderdale website design team that is willing to work with you long after the initial website design is complete.

Support and Maintenance from Your Fort Lauderdale Website Design Team

Before businesses commit to a Fort Lauderdale website design team, they need to know what type of support and maintenance will be offered as part of the website design package. This is critical because your website will need to keep up with the constant technology changes happening all around the Web.

From browser updates and changes in operating systems to displays, resolutions, and general software upgrades, the web design company you choose will need to be able to communicate those changes to you effectively and consistently so that your business website doesn’t become irrelevant and inaccessible.

Services your web design team should provide for you at the initial launch and thereafter if you want them to include:

  • Content Changes: Content changes are to be expected. With any dynamic business, things change. From service and product offerings to prices, location, personnel, and so many other things, changes will happen and should be reflected on your website. You need to ask the website design team about the process of updating content and what the process entails, including the amount of time it may take to get these updates up on the website design and live.
  • Bug Fixes: Glitches are just part of web design and development. It happens every once-in-a-while even to the most perfectly designed website. You will want to review the web design company’s policy is for fixing errors or bugs on your site.
  • Technology Upgrades: No one wants their website to go down but it will if technology upgrades are not maintained. Code changes, new hardware features, and continuous browser updates are a sure thing. Your website design team should keep you aware of any updates that might affect your website design and take the measures necessary to keep your website design updated with the latest codes and upgrades.

Talk to an Experienced Fort Lauderdale Website Design Team

If you are interested in updating or building a business website, talk to the experienced website design team at Icon Website Design. Fort Lauderdale businesses know where to find the technical expertise and solid reliability for their website – it’s at Icon Website Design. That’s where you want it to be. We are ready to not only help you get top rankings in search engine results but will be your technology partner every step of the way.

Contact us today to learn more about website design packages and Organic Ranking service, maintenance and support. We look forward to designing a custom website just for you!

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Why Your Fort Lauderdale Business Needs a Custom Website

Why Your Fort Lauderdale Business Needs a Custom Website

A custom website that brings in website traffic to Fort Lauderdale businesses is critical for any company to be competitive in the local market of Fort Lauderdale as well as regionally or nationally.

There is a tremendous difference between a quick build website and a custom website. If you want your website to drive in Internet traffic and bring in customers, then there are a few questions you need to ask yourself about your overall website business goal.

Questions to Ask Before Designing a Custom Website

Before you begin requesting quotes from a custom website design companies in Fort Lauderdale, there are some basic questions that you need to ask yourself or your organization.

  • What purpose will your website serve?
  • What are some of the essential functions that will need to be performed?
  • Will your website be selling services and products or simply an informational resource?
  • Are you aware of who your target audience is?

This last question is very important when designing a website. Your target audience, whether it is just Fort Lauderdale or expands to South Florida or even regionally, nationally or globally, will be very influential to your professional website design in more ways than one. This valuable piece of information will determine the user interface of your web design, the functions of the website, and so much more.

These four questions will jumpstart your thought process and help you focus on what you want and truly need in a custom website for the Fort Lauderdale business segment and beyond.

What to Know About Working with Custom Website Professionals

The professional custom website designers you choose should work hand in hand with you to help formulate your ideas and expectations into a viable product. If you have thought through the questions noted above, then you will have clearly established general business goals for your custom website.

  • Concepts and Designs: Providing the Fort Lauderdale website design company with concepts and designs that you would like to use or favor will help designers understand your brand and objectives, and point website developers in the right direction.
  • Time Frame and Budget: Your time frame and allocated expenses for your specific professional website design requirements should be openly shared with your custom website

By considering these questions and determining factors before you contact professional website designers for estimates will help you to put together an organized plan and intent so you can move forward as quickly as possible. This will help to ensure that your website is designed to your liking and actually serves its purpose.

Talk to the Professionals at Icon Website Design

Need a new business website with creative design that actually delivers traffic to your website? Then talk to the professional custom website designers at Icon Website Design. We can design a website for you that meets your expectations in function and style, plus works with Organic Ranking to bring in your targeted audience.

Let’s talk. Give us a call today: 1-800-558-1017

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Get Relevant Website Traffic with PPC and Organic Ranking

How do you drive relevant website traffic to your business website? Try a PPC campaign and Organic Ranking tools.

Search engines are the primary method used by a majority of people looking to find information in Fort Lauderdale about a product or service. Picking up phone books and business directories to find businesses and services are viewed as archaic methods of finding information. The Internet is faster, easier to use, and provides more information which is why most people turn to it first before trying any other resource.

Online Presence Brings in Website Traffic

More and more consumers are turning toward online Internet shopping than ever before. People in need spend most of their time researching everything online from clothes and restaurants to home repairs and personal services. Even if they aren’t ready to buy, consumers love to window shop on the Internet by just browsing for new items and information.

Companies in Fort Lauderdale are beginning to realize the importance of their online presence. Many of these businesses are getting a large number of referrals from online visitors who happen to come across their business website in their online search. Having a custom design website optimized to reach your target audience is key to increasing your business and getting a large number of clients to your website.

Importance of Organic Search Results

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Pay Per Click (PPC) Can Drive Relevant Website Traffic

Driving in relevant website traffic to your business website can be made even better with a PPC Campaign (Pay per Click). Pay-per-click allows businesses in Fort Lauderdale and elsewhere to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to earn those visits organically. PPC is one of the most popular types of search engine advertising because it gets results. PPC will increase the amount of relevant traffic to your website, which is why having a PPC campaign is one of the most popular for business websites in Fort Lauderdale.

Costs for ads run in Pay per Click campaigns need to be in the budget for any business considering an Internet marketing strategy. If you are opting out of the Pay per Click campaign, remember that clicks will account for 25% of the Internet business and you are passing it up while your competitors may be glad to take in that margin.

PPC and Organic Ranking Strategies in Driving Website Traffic

Generating leads to your website means that those that are directed via your PPC campaigns and Organic Ranking strategies can easily turn into a viable business. Having traffic directed to your website is one aspect, but having them transformed into emails, calls and sales of your products are another. Our experiences have allowed us to not only generate the right traffic but to convert those leads into prospective customers.

The end result of any Internet marketing campaign is an increase in the number of sales your Fort Lauderdale business gets. The more traffic your website gets, the higher the likelihood of getting qualified leads, and the more likely your sales will increase.

One of the most important positions for any business is for them to land in the top three positions of Google organic listings. If you don’t know, 92% of online searchers never look beyond the first page, and fewer than 10% ever even venture to look at the lower listings on the first page.

Research shows that the top 3 results listed in Google’s organic search are responsible for nearly 80% of the clicks generated from people conducting online searches. If you are interested in increasing traffic to your website then you need to know that these results are dependent on your business website appearing in the first 3 positions in Google’s organic listings when online searches are conducted.

Talk to a PPC Expert

Interested in learning more about the options available in Pay per Click campaigns for your business? Talk to one of the PPC experts at Icon Website Design. We can answer all your questions and help you in determining how to grow your online business presence.

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Getting Started

Obtaining Proposals for a Custom Website Design in Fort Lauderdale

Obtaining proposals from various companies in Fort Lauderdale for a custom website design before you choose one will help you get a better idea of the costs, time frame, and design elements you should expect in your finished website.

How to Get Started

So you don’t waste your time repeating information to various custom website design companies, one of the efficient things you can do as a Fort Lauderdale business owner is to create an outline of what you want. Your business website is the best marketing tool you have, so spend some time thinking about the business brand you want to build, how you want it to be presented to the online audience including the visual and content, as well as the call-to-action you want visitors to take once they’ve landed on your website. This process will really get you thinking about your custom website design and get those ideas to coming to life while educating you a bit on the entire process.

Custom Website Design in Fort Lauderdale

Once you have outlined your needs, expectations, and budget, request a free, no obligation quote. At Icon Website Design, one of our expert custom website designers can explain in detail the process of developing a web presence which goes far beyond just the exterior look of a website.

Getting the Right Website Design Inside and Out

The image your Fort Lauderdale business projects is extremely important to you and to us. Having a professional look and feel online is the first step you need in bringing more clients to your business and more to ours. Just like with your business, our business is based past performance. Our current clients are our best testimonies, and we’d like to keep it that way.

By allowing us to create a professional website design that ensures you get noticed in search engine results means work needs to be done on your web pages for everyone to see and some for only the search engines. Behind the pages of your website is where much of the work is done, and when it is done well it can increase your exposure exponentially on the local, regional, and national level.

What Icon Website Design Can Do for You

At Icon Website Design, we build custom websites but we also specialize in graphic design, web programming, web hosting, Organic Ranking, and Internet marketing. We strive on building long-term relationships with our customers by assisting them in meeting all of their online goals.

Talk to an expert at Icon Website Design to learn how we can meet all of your professional website design needs! Our expert custom website designers look forward to providing you with a free quote and consulting with your regarding your next professional website design.

Give us a call today: 1-800-558-1017

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